Calling all music lovers out there, your long-awaited MTV Video Music Awards (VMA) is finally happening! Have you found the perfect snack to munch on while tuning in for the live performances of your faves? If not, head over to Burger King now, as they’ve got an MTV-themed meal waiting for you!
Whether you’ll play Rockstar or Crazy, you will need a meal to fill you up while you watch the VMAs. It’s a good thing that Burger King is bringing you an irresistible VMA-themed meal that would make you go Please Please Please as you ask for more! The girly pop fans that get it, get it! 🤭
This VMA season, Burger King is inviting fans to enjoy the show with the special release of the MTV VMA Whopper Meal. Yes, you’ve read that right! They are releasing a meal that would satisfy every fandom tuning in at the show. This meal is marked at the suggested price of $8.99. Isn’t that sweet? I guess so! 😉 The meal includes the following:
- Burger King’s signature Whopper
- Small-sized Fries
- Small-sized Frozen Pink Lemonade
This meal is inspired by the MTV special Frozen Pink Lemonade, which was released a few weeks ago as part of the Burger King, Paramount, and MTV partnerships. It’s a sweet-tart drink that features the fruity flavors of berry, citrus, and floral. Now, you’ve got the chance to sip in this refreshing treat with a bonus Whopper and Fries in hand.
The MTV VMA Whopper Meal is available at participating Burger King locations nationwide, on the BK app, and BK website. Before ordering, make sure that you have activated this offer found in the “Offers” tab on the app or online. If you want to catch this meal, better hurry as its only available until Thursday, September 12, 2024.
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The VMA x Burger King Collaboration
Burger King is set to promote MTV’s VMA to fans by releasing a limited-time lemonade for the event and pairing up their classic Whopper to match the drink. This partnership is definitely a win-win situation for the two as Burger King gets to promote the event while MTV’s VMA would bring their fans a snack to much on while tuning in for the performances and awarding.
Pat O’ Toole, Chief Marketing Officer of Burger King North America, said that they are excited about their partnership with Paramount and MTV. If you’ve been quite a Burger King or MTV fan, then you might have expected this collaboration as this marks the fifth year of collaboration. Although the best part of this year’s collection might have been the very first time that Burger King created a product that’s inspired by the VMAs.
To continue on with the promotions, Burger King hosted two events where fans can get to taste the Frozen Pink Lemonade for free:
- VMAs Block Party – In a recently conducted block party event last Sunday, September 8, fans went to Domino Park in Williamsburg, Brooklyn, where the block party happened. Cups of Frozen Pink Lemonade were given for free to partygoers. Aside from that, Burger King encouraged guests to wear the Burger King crown for a chance to win Burger King and MTV giveaways.
- VMA Event – Burger King is also bringing the Frozen Pink Lemonade to the actual VMA event itself. If you’re an attendee for September 11, then you’re in luck, as you can get your free frozen pink lemonade. Visit the Frozen Pink Lemonade Pop-Up at UBS Arena before the show starts.
Burger King also offers a free small-sized Frozen Pink Lemonade exclusively to Burger King Royal Perks members. All members need to do is purchase anything from Burger King worth $1 through the app. The promo will run until September 11, 2024 only, just in time for VMAs.
As an added promotion, Burger King and MTV will launch a 75-second short film by Paramount Brand Studio that shows the Frozen Pink Lemonade’s refreshing qualities. These qualities are aimed to match the high-energy spirit of the VMA. The film will feature multi-platinum Grammy award-winning Dancehall star Sean Paul and dance duo Les Twins. The short film will premiere during the VMA’s live broadcast on September 11, 2024.
Best Burger King Collaborations
Don’t you love it when your favorite fast-food restaurant collaborates with another one of your favorite things? It may be from your favorite celebrity, movie, or character. Burger King is no stranger to collaborations, and a true Burger King fan knows that! Below are some of the best Burger King collaborations out there.
Spider-Man: Across the Spider-Verse
This collaboration made every Spider-Man fan’s day! Burger King entered the Spider-verse by bringing the iconic Whopper with them. They created the Spider-Verse Whopper, which features a red bun with black sesame seeds and the same Whopper filling. This special meal was created to celebrate the then-upcoming movie release of Sony Pictures Animation’s Spider-Man on June 2, 2023.
Barbie
Who here remembers the pink summer of 2023? We painted the town pink before the anticipated release of the Barbie movie starring Margot Robbie. Every food brand hopped onto the Barbie bandwagon and turned their food items into pink. Of course, Burger King is never letting down Barbie fans as they, too, released their Barbie special featuring pink sauce on top of a Whopper burger. Sadly, this Barbie menu option is available only at Brazil Burger King locations.
Stranger Things
Last 2019, Burger King entered the world of Stranger Things, the hit show on Netflix. Following the season 3 anticipation, Burger King released the Upside Down Whopper. Yup, you’ve read that right; it’s a Whopper Burger served Upside Down. This special promotion comes with Stranger Things branded shirts, pins, crowns, and ketchup packets. They’re also running a special promotion with Coke to scan the barcode found in the drinking cups via the Burger King app to win special prizes, including food, merch, airline tickets, and more.
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From The Club
Sadly, I’m not planning to watch the VMAs since my faves aren’t there, but I hope I can get a sip or two of the Frozen Pink Lemonade. It amazes me how Burger King has thought of adding a small size of the Frozen Pink Lemonade and turning it into a meal. I guess we’ll be expecting more collaborations from Burger King as the next hottest movie or character drops!
