Arby’s doubles down on its ongoing online Beef Week deal of 5 Classic Roast Beef Sandwiches for $5 and turns it into “The Ultimate Beef Week Tag Team” in collaboration with World Wrestling Entertainment (WWE). This partnership takes the chain’s regular Beef Week promotion and adds a limited-edition Arby’s x WWE shirt into the offer. The deal is exclusive to Arby’s online account holders and can only be redeemed via the app or official website under Arby’s Rewards Program. The promo will run until June 16th.
The chain’s renewed promotion is also in celebration of the annual National Roast Beef Day where people are encouraged to enjoy the popular beef dish in various forms, effectively bringing meat-lovers and WWE fans together on this special day.
Arby’s Rewards and Other Perks
Loyal customers of Arby’s are all encouraged to sign up for the brand’s loyalty program where the chain gives customers the chance to redeem new deals every month, including exclusive sneak peeks at new menu offers. Arby’s even teases that by signing up, customers could get “a surprise or two or three or four.”
However, just like the new Ultimate Beef Week Tag Team, deals and promotions under the brand’s loyalty program are exclusive to customers who have signed up. New and old members are also informed of the terms of each offer in order to make the most out of the deal.
The Ultimate Beef Week Tag Team promotion is a limited-time offer and cannot be redeemed in-store or via delivery. There is a limit of 1 customer per redemption and it can’t be combined with other coupons or deals. Product prices might also be different in Alaska and Hawaii locations.
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Arby’s is Winning the Online Marketing Game
Arby’s partnership with WWE for “The Ultimate Beef Week Tag Team” is more than just a creative marketing idea that gives customers the chance to enjoy five roast beef sandwiches for one buck each. It also takes the excitement and wide popularity of WWE, attracting an audience of passionate wrestling fans in addition to the chain’s already large fanbase.
And while the inclusion of a limited-edition WWE-themed Arby’s T-Shirt is a promotion no one can pass up, what makes this campaign widely interesting is its clever use of the brand’s online platform. By putting the deal under the brand’s rewards program, Arby’s is effectively directing customers to both its website and app, which in turn can boost customer interest and loyalty. The campaign is also running until June 16th, a period that includes not just National Roast Beef Day but also Father’s Day, creating yet another chance for families to enjoy Arby’s amazing offer.
Arby’s efforts to stay culturally relevant in a competitive market are evident in its marketing tactics. By combining quality meat-forward products, creative promotions, and the use of digital platforms, Arby’s establishes why it remains a contender in the fast-food industry and a brand loved by many.
Meat-Loving WWE Fans Get Emotional
Fans of the fast food chain are excited about the brand’s collab with the World Wrestling Entertainment mainly because of how the wrestling-themed T-Shirt gives flashbacks to classic WWE days. One social media comment says that they couldn’t believe they got the last stock of 3XL Arby’s X WWE shirt at their local chain, saying that they can’t pass it up due to “special family-related memories.”
Customers who want to get this deal can sign up for Arby’s Rewards over on the brand’s official website. The promo ends on June 16th.
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From The Club
TBH, I’ve reached the point where I’m not sure if I still like eating meat. But there are still moments where I get the occasional craving for something that’s not vegetarian or vegan. When I do, Arby’s is my go-to. Considering that today is National Roast Beef Day, I just might go take advantage of this 5 for $5 deal and call over some friends. That WWE would also make a great gift, so might as well!
Image and tip courtesy of @markie_devo