Carvel is celebrating its 90th birthday but it feels like we’re the ones getting gifts!
Being around and successful for 90 years is no joke. It takes a special kind of product or brand to even last this long. So with their 90th birthday, it’s only right that Carvel has a well-deserved celebration. The best part is that we’re all invited! To celebrate 90 years in the business and to welcome the arrival of summer, Carvel is debuting a new flavor: Birthday Cake. But the festivities don’t end there. They have a ton of other fun surprises to mark the occasion throughout the season.
Carvel is calling this season the “90 Summers of Soft Serve.” Along with the new flavor and other stuff planned, they also have a Memorial Day special, limited-edition celebratory cups, exclusive 90th birthday merchandise, and a whole lot more. But let’s get back to their Birthday Cake flavored items.
Here’s a closer look at each of them:
- Birthday Cake Soft Serve: A cake-flavored soft serve sprinkled with rainbow bits, crafted in honor of Carvel’s 90th anniversary.
- Birthday Cake Scooped: A direct scoop of birthday cake-flavored ice cream embedded with the brand’s signature Birthday Cake Crunchies.
- Birthday Cake Shake: A blend of birthday cake soft serve and Birthday Cake Crunchies.
- Birthday Cake Sundae Dasher: Layers of birthday cake soft serve with signature Birthday Cake Crunchies and sprinkle whip.
- Birthday Cake Flying Saucer: A flying saucer treat rolled in Birthday Cake Crunchies.
- Birthday Cake Ice Cream Pop: Ice cream pops crafted with the original soft serve and dipped in Birthday Bonnet.
- Birthday Cake Crunchies: Well-loved crunchies combined with Birthday Bonnet and rainbow sprinkles.
- Birthday Cake Carvelanche: A mix of birthday cake soft serve and Birthday Cake Crunchies, available exclusively online through Carvel.com or delivery platforms like DoorDash, Grubhub, and Uber Eats.
Carvel also has something for Memorial Day! To kick off their “90 Summers of Soft Serve,” the brand will give away limited-edition, celebratory birthday ups with any medium shake or dasher purchase from May 24 – 27, 2024. This offer will be available in all Carvel locations but only until supplies last.
They’ll also be hosting a weekly event called “#FudgieGoodFriday” which starts on the first Friday after Memorial day and continues every Friday until Labor Day. Every week, they’ll be handing out unique giveaways on their Instagram account, selecting 90 winners over the summer. Prizes will vary, and details on how to participate can be found by following Carvel on Instagram.
Carvel will also be launching new merchandise in honor of the whole celebration. Limited-edition apparel, accessories, and even some home items that perfectly captures Carvel’s quirky essence are now available. This collection is a part of a series of drops planned throughout 2024. Fans can get early access to future drops by joining Carvel’s loyalty club, Fudgie Fanatics.
It’s safe to say that Carvel has something big in store for us on their birthday celebration. We’re all invited anyway so let’s just enjoy the festivities!
Carvel’s Epic 90-Year Journey
You don’t get to be around for 90 years if you don’t have something special. Carvel has been around in the ice cream industry for nearly a century now and they’re showing no signs of slowing down. But did you know all of this came about thanks to a flat tire? Back in 1934, Tom Carvel‘s ice cream trucked had a flat tire while in Hartsdale, New York. Instead of letting his ice cream go to waste, he decided to sell the melting products right on the spot! He took this as a sign to create his own ice cream and start his own business.
Over the years, Carvel became famous for its soft serve ice cream and shaped ice cream cakes. Their signature item, the Fudgie the Whale cake, has become iconic across the United States. The company expanded rapidly, introducing new flavors and products that catered to the changing tastes of their customers. Carvel’s focus on quality and innovation kept them ahead in a competitive market.
As they celebrate their 90th birthday, they remain a pioneer in the dessert industry. The introduction of the Birthday Cake flavor is not just another addition to their lineup—it’s a tribute to their legacy and a nod to the countless celebrations their products have been a part of.
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Carvel’s Recent Buzz
In recent years, Carvel has made waves with exciting campaigns and new product launches. The 2023 “Soft Serve Summer Sweepstakes” attracted significant attention, offering fans a chance to win a summer’s supply of ice cream and exclusive merchandise. The reintroduction of the classic “Fudgie the Whale” in new variations thrilled longtime fans in 2022.
Carvel also embraced technology, launching mobile apps for iOS and Android, making it easier for customers to order their favorite treats online. These updates and announcements have kept Carvel in the spotlight, generating buzz and engaging their loyal customer base.
A Celebration for Everyone
Carvel‘s 90th birthday is a testament to its enduring legacy and its ability to stay fresh and relevant. The company’s new Birthday Cake flavor and exciting promotions are a great way to celebrate this milestone with customers. From the limited-edition cups to the #FudgieGoodFriday giveaways, Carvel is creating a fun and engaging experience that resonates with people of all ages. Whether you’re a long-time fan or a new customer, Carvel’s birthday celebration offers a sweet taste of nostalgia and a reminder of why this iconic brand continues to be an iconic part of American culture.
From The Club
Summer is perfect for ice cream and Carvel’s 90th birthday lining up for the season is just something that feels meant to be. It’s a little surprising though that it took Carvel 90 years to come up with “Birthday Cake” as a flavor. Sounds like I’m nitpicking but I’m still glad it’s coming out. Let’s all join the fun and let’s celebrate Carvel for giving us 90 years of great ice cream!