Dairy Queen (DQ) has teamed up with a music artist who broke out in the early 2000s with her unique voice and bold fashion sense. Because her hit singles “Pieces of Me” and “La La” are still listened to by many today, DQ’s choice to partner with her for this throwback couldn’t be more perfect. Of course, we’re talking about none other than pop-rock singer and songwriter Ashlee Simpson-Ross. The millennial icon is in collaboration with Dairy Queen to mark the beginning of summer by celebrating one of DQ’s most iconic treats that debuted in 2004, the Brownie Batter Blizzard. This is in tribute to the DQ Freezer, which stores all past Blizzard Treat flavors.
Ashlee Simpson-Ross expressed her excitement about her partnership with Dairy Queen, saying that while many things have changed over the past 20 years, the Brownie Batter Blizzard Treat remains a fan favorite. Maria Hokanson, Executive Vice President at American Dairy Queen Corporation (ADQ), said that the brand is thrilled to bring two of their highly requested treats out of the DQ Freezer for fans to enjoy for a limited time. These flavors are the Brownie Batter and Frosted Animal Cookie Blizzards, which Hokanson likens to the lasting popularity of music and style from the early 2000s that many still enjoy today. The DQ Freezer was rolled out last spring, allowing fans to enjoy returning flavors like the Brownie Batter Blizzard Treat as a way to celebrate the hot summer season like it’s 2004.
What Fans Are Saying
Fans have expressed their excitement not just about the Brownie Batter Blizzard, but also because of the fact that it’s in collaboration with 2000s icon Ashlee Simpson-Ross. Social media comments are even saying that DQ’s post for this partnership was a missed opportunity to use Simpson-Ross’ 2004 hit song “Pieces of Me.”
Considering that this partnership is about bringing back popular flavors, fans have also commented the ones they wish to return like the S’mores Blizzard and Key Lime Pie Blizzard. With collabs like this, there is reason to believe that Dairy Queen just might grant these fan requests in the not-so-distant future.
RELATED: 12 Discontinued Dairy Queen Blizzard Flavors That We Need Back
What is the DQ Freezer?
The DQ Freezer is kind of like the Disney Vault, in the sense that it keeps all of the brand’s most popular and iconic flavors and only re-releases them during “peak season.” For this summer, these are the DQ Freezer flavors that fans have the chance to enjoy for a limited-time:
The Brownie Batter Blizzard: Perfect for chocolate lovers, this Blizzard combines brownie batter dough and DQ’s creamy vanilla soft serve.
The Frosted Animal Cookie Blizzard: Loved by both kids and adults, this Blizzard includes pink confetti icing and pieces of frosted animal cookies mixed into DQ’s soft serve.
Other Limited Flavors in the Summer Blizzard Treat Menu:
- The Ultimate Cookie Blizzard: A cookie lover’s dream, featuring Nutter Butter, OREO, and Chips Ahoy! cookies blended into DQ’s soft serve for the ultimate cookie-loaded treat.
- The Cotton Candy Blizzard: Reminiscent of summer, this flavor blends melt-in-your-mouth cotton candy-like sprinkles with DQ’s soft serve.
- The Picnic Peach Cobbler Blizzard: A treat for cobbler fans, this blizzard combines fruity peach topping, buttery cobbler crumbles, and DQ’s smooth soft serve for a creamy and fruity delight.
- The Peanut Butter Cookie Dough Party Blizzard: Loaded with peanut butter flavor, this Blizzard features chocolate chip cookie dough, peanut butter topping, crunchy peanut brittle, and colorful sprinkles blended into DQ’s vanilla soft serve.
To stay up-to-date on Dairy Queen’s current product offers, fans can create a DQ Rewards account on the DQ app so as to not miss any important announcements. Alternatively, fans can also check official Dairy Queen news by visiting the brand’s website or social media platforms.
Don’t Miss Dairy Queen’s Nutter Butter Shake
We all know the classic Nutter Butter Cookies, but imagine blending them with Dairy Queen’s vanilla soft serve. What a treat that would be, right? Well, you actually don’t have to imagine because it exists in the form of a DQ Milkshake and fans who have tried it say it’s amazing. One review even said that it’s everything you would imagine a Nutter Butter Milkshake would taste like.
The Nutter Butter Shake is another one of DQ’s limited-time offers, so if you haven’t tried it yet, this is your sign to pay your local Dairy Queen a visit and order it before it’s off the menu.
RELATED: 15 Surprising Facts About Dairy Queen You Probably Never Knew
From The Club
Ashlee Simpson-Ross was one of my favorite artists back in the early 2000s. To say that I’m silently screaming right now would be an understatement. Thinking back, I think Ashlee was actually my second favorite next to Hilary Duff. Now, she’s back and with a collab with Dairy Queen? The start of this summer just keeps getting better and better, and I’m so here for it. I even found myself singing “Pieces of Me” while writing this post. Now I gotta get myself a Brownie Batter Blizzard! This just goes to show what a force nostalgia is.