Crumbl really knows how to regularly treat its fans to delicious pastry items. This commitment is showcased in their weekly release of new flavor lineups and even in collaboration with brands and celebrities for limited-edition cakes and cookie flavors.
This year, Crumbl Cookie has numerous exclusive launches, like the recent Fourth of July cookie flavors and dedicated Oreo—and Biscoff-inspired cookies. These releases and team-ups reflect what their customers want, and Crumbl shows that they listen and spoil their customers well.
Just weeks into summer, Crumbl announced that they’re welcoming back a popular cookie flavor inspired by a rising popstar icon. Crumbl announces that their fan-favorite Guts Cookie is back! Getting its inspiration from Olivia Rodrigo and her GUTS 2024 tours, this delicious treat features two chilled purple vanilla cookies sandwiched around layers of triple-berry jam and a layer of vanilla buttercream. The cookie is then rolled in colorful star sprinkles and topped with a star-shaped cutout.
Fans can also check out the Crumbl mobile app to find out when this cookie will be available in their respective cities this season. Plus, another good news: Between August 19th and August 24th, all customers will have the chance to try the GUTS cookie, so be sure to mark your calendars and don’t miss out on this sweet treat.
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All You Need to Know About The Guts Cookie and Other Crumbl Summer Treats
This summer, Crumbl‘s Guts Cookie is making a return from its first introduction in February 2024. Experiences from previous cookie launches have taught Crumbl the importance and impact of limited-time offerings that spark curiosity and demand. This time, Crumbl’s collaboration with Olivia Rodrigo through the Guts Cookie not only supports the popstar’s Guts tour but it also captures the fruity and sweet essence of summer.
The visual appeal of the Guts cookie is thanks to its star-shaped sprinkles and star cutout, adding a catchy visual touch to this purple cookie and is also a homage to the aesthetic theme of Olivia Rodrigo’s Guts world tour- purple stars and confetti-filled graphics. This design theme also aligns with Crumbl’s fun and creative brand identity and takes a nod to their brand strategy of summer-exclusive treats that seamlessly draws customers’ interest in their stores or ordering in their mobile app.
Compared to their cookie competitors, Crumbl’s strategy of rotating flavors weekly and releasing limited-time cookies has been effective and advantageous to the brand. These efforts to spoil customers build excitement on their new items, and also encourages repeat store visits and a strong, loyal customer base.
Other Crumbl Treats You Should Look Out For
Aside from Crumbl’s irresistible cookies, they also have other pastry items that are perfect for summer. While some of these treats are only in the testing phase, we are still hoping they will make an appearance as part of the weekly menu lineup:
- German Chocolate Cake and Lemon Blackberry Cake: Crumbl puts its twist to the German Chocolate Cake that features two layers of moist chocolate cake with creamy coconut-pecan topping and the addition of a rich chocolate cream cheese frosting. Meanwhile, the Lemon Blackberry Cake seems to have the same components as the Lemon Blackberry Cookie, as this also has two layers of lemon poppy seed cake with blackberry cream cheese frosting and jammy blackberry topping
- Banana Pudding: Crumbl’s Banana Pudding mix contains vanilla pudding that’s filled to the brim with bananas and vanilla wafers. To know if it’s being tested in your area, check the Crumbl app, go under locations and then click “testing cookies” to see if it’s available at a location near you
- Confetti Cake: Features two layers of sponge cake speckled with confetti sprinkles, topped with piped frosting, and some more sprinkles. This sweet cake is currently being tested in some locations in Oklahoma, Florida, and Arizona.
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From The Club
Crumbl is definitely spoiling us by adding a layer of sweetness to summer! From weekly cookie flavors, testing new cake options, and even bringing back the Guts cookie, Crumbl really knows how to make summer even sweeter. The Olivia Rodrigo’s Guts cookie is coming for an encore this summer and will take a bow in August, so if you’re a fan of Olivia Rodrigo’s music or just have a sweet tooth for a unique treat, then drop by your nearest Crumbl to give this specialty cookie a bite!
Image and tip courtesy of @snackbetch