Burger King is all set to draw large crowds with its Million Dollar Whoppers, festive deals, and exciting BK Village experiences.
The third quarter of the year wasn’t that great for Burger King as sales slumped, mainly due to consumers pulling back on fast food spending. For the fourth quarter, however, the brand seems to be following a great turnaround plan. Burger King recently made social media buzz because of its limited-time Addams Family Menu, and from that, they offered a value meal that appealed to price conscious consumers. The brand also capitalized on the rise of artificial intelligence, using the tool to create visual representations for the finalists of its Million Dollar Whopper Contest. Burger King is not done yet. Because things are about to get festive and even more affordable!
Let’s start with the fast food giant’s ongoing Million Dollar Whopper Contest that received over a million submissions. To thank all fans who submitted their Whopper creations, Burger King is offering one million original Whoppers priced $1 each, starting today, November 12! Act fast because this offer will only be available until supplies last. Another catch is that you can only claim the $1 Whopper if you’re a member of Burger King’s Royal Perks loyalty program. If you are, just head over to the “Offers” tab on the mobile app or BK’s website, and then claim your free item.
Of course, after treating yourself to the classic savory sandwich that is the Whopper, time to be a judge for the three finalists of Burger King’s Million Dollar Whopper Contest. Starting November 14, you can sample these three creative versions of the brand’s signature sandwich:
- Fried Pickle Ranch Whopper – Dill lovers, this one’s for you. This unique take on Whopper features a quarter-pound flame-grilled beef patty, served on a toasted sesame seed bun and then layered with pickle ranch sauce, lettuce, Swiss cheese, pickle fries, and bacon.
- Maple Bourbon BBQ Whopper – This creation could battle with your favorite smokehouse burger. It packs a quarter-pound patty, flavored with maple bourbon BBQ sauce, and topped with smoky candied bacon, crunchy jalapenos and onions, and melty American cheese.
- Mexican Street Corn Whopper – Chow down on delicious Mexican flavors with this burger made with quarter-pound patty, street corn spread, tomato, lettuce, spicy queso, and crunchy tortilla strips.
The Million Dollar Whopper Contest challenged fans to create a Whopper with up to eight ingredients, plus the OG ingredients: flame-grilled or Impossible patty and the toasted sesame seed bun. Generative AI was used to create visuals for the Whoppers, giving people an idea of what their creations might look like. In the end, the BK team narrowed down millions of submissions into three based on several factors. These included the feasibility of sourcing ingredients for a national rollout and how aligned they are with Burger King’s branding. Additionally, the team conducted internal taste tests to arrive at the final three.
Vote for Your Favorite Million Dollar Whopper
The Million Dollar Whopper is far from over. While all three are unique in their own way (and I bet, stunning in flavor, too), the public has yet to decide on the winner of the $1 million grand prize. So how can you cast your vote? Burger King actually made it so easy! Once you have tried all three creations, simply scan the QR code found on the wrapper of any three sandwich finalists. The code should direct you to bk.com/MDW or the BK App. There, you can vote for your favorite Whopper creation. Help crown the winner of the Million Dollar Whopper Contest and become a part of the next iconic burger’s history. Voting period is until December 5, 2024, as per Burger King’s press release.
Visit the BK Village
It’s Christmas time at the BK Village—an immersive mobile app experience for the members of Burger King‘s loyalty program. Get ready to explore a town where you can access special offers and enjoy your virtual holiday home. This home comes with a digital mailbox that you can open each day to get offers from the brand’s 31 Days of Deals promotion. This seasonal promotion features digital perks, including free food and delivery fees as well as holiday merchandise drops. When you open your mailbox and get those 31 Days of Deal offers, you can unlock more festive experiences within the virtual village! This kind of gamification strategy has helped Burger King increase guest loyalty and build brand affinity.
Additionally, Burger King will launch its first-ever advent calendar on November 22, 2024. This will feature 12 items inspired by the brand’s 70-year history, including Chicken Fries and the Whopper and Burger King Kids Club from the 90s. The advent calendar costs $19.45, and if you want to be among the first to get it, just text “ADVENT” to 251-251.
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More Holiday Offerings for You to Explore
Burger King is just one of the many fast food chains getting into the holiday spirit. In recent food news, Wendy’s is set to release today three new menu items: Salted Caramel Frosty, Taco Salad, and Mushroom Bacon Cheeseburger. Dutch Bros, on the other hand, is celebrating winter wonderland with their unique seasonal drinks: Hazelnut Truffle Mocha, Candy Cane Mocha, and Winter Shimmer Rebel.
Speaking of drinks, have you seen the latest drops from Starbucks, Dunkin’, and Tim Hortons? Yup, all three of them already released an expansive holiday menu! Starbucks is introducing new refreshers (but I’m loyal to the returning Peppermint Mocha), while Dunkin’ has revealed its new Almond Croissant, best paired with another new drink: Holiday Cookie Signature Latte. Meanwhile, Tim Hortons will be offering new Holiday Chai Lattes as well as pastries; the scrumptious Hot Cocoa Crumble Muffin is also making a comeback along with other fan-favorites!
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From The Club
I’ve been looking forward to try the Million Dollar Whopper creations and finally, the time has come! I’ve said it before and I’ll say it again…that Maple Bourbon BBQ Whopper sounds like a dream to someone (like me) who loves smokehouse flavors. Anyway, Burger King seems to be playing its cards right with the new BK Village. It’s fun, festive, and sounds really immersive—even addictive like a real sim game, lol! Too bad it’s only around for the holidays.