McDonald’s sure knows how to make news that will blow our minds. Last year, when the Grimace shake came out, social media was buzzing with purple. Whether it’s about a new meal, a new sandwich, or a simple change to its burgers, McDonald’s news always makes waves. Now, there’s more exciting news from McDonald’s.
McDonald’s is launching a new McFlurry inspired by grandmas. The company decided to focus on the comfort food that grandmas are known for. Tariq Hassan, Chief Marketing and Customer Experience Officer at McDonald’s, said, “Grandmas have always held a special place in our hearts. Today, they’re influencing culture, from trends in fashion and decor to our newest McFlurry.”
The new Grandma McFlurry features a butterscotch syrup and crunchy candy pieces, mixed into McDonald’s vanilla soft serve. It’s like stepping back in time to enjoy treats that grandmas used to have.
Marcelo Fajnerman, McDonald’s VP Menu Strategy, mentioned that the new treat was created by a grandma on McDonald’s culinary team. “She wanted to make something that brings back sweet memories with grandma or someone like her, based on her own experiences,” he said.
The Grandma McFlurry will be available in restaurants starting May 21. But if you’re in New York, you can try it earlier, and for free. On May 17 and May 18, Grandma’s McFlurry Mobile will be giving out free samples around New York City. They will even visit senior centers to share the treat with real grandparents.
A Legacy Built on Burgers and Innovation
McDonald’s is by far the biggest fast food chain of all time. It’s an absolute juggernaut in the industry with over 40,000 locations around the world! This success didn’t happen overnight though. It took them over 80 years to get to where they are now. So how did it all began? Everything started in 1940 when brothers Richard and Maurice opened the very first McDonald’s restaurant with the aim of selling burgers as fast and as efficiently as they can. To do this, they came up with the patented speedy system which eventually became the industry standard for all fast food restaurants when it comes to serving food. In 1955, they were joined by Ray Kroc who eventually bought the business and turned McDonald’s into the household name it is today.
Over the years, McDonald’s kept innovating and introducing new items just to adapt to the preferences of their customers. They’re responsible for iconic meals like the Big Mac and the Chicken McNuggets. But one of their boldest moves to date was the creation of the McFlurry in 1997. This wasn’t just some dessert that you just ordered; it was an experience. It was a customizable treat that allowed customers to mix and match whatever toppings they wanted on creamy vanilla soft serve. This quickly became a fan favorite and it earned a permanent spot on their menu.
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What’s in the Grandma McFlurry?
McDonald’s brand new McFlurry isn’t just an ice cream. It’s an idea, a sentiment, and a dessert all rolled into one. Taking inspiration from the comfort food prepared by our grandmas, the Grandma McFlurry is made up of a butterscotch syrup and crunchy candy pieces mixed into McDonald’s classic vanilla soft serve. It’s designed to remind us of the fond memories and that warm, fuzzy feeling you get whenever you spend time with family.
This is a clever move from McDonald’s. There’s been a growing trend of comfort food that reminds us of simpler times. Nostalgia is a big selling point here and McDonald’s looks to give us the experience we want. The company’s focus on our grandmas shows us the importance of family and tradition. And it’s working effectively since McDonald’s is a brand known for being a family-oriented restaurant. It’s a great marketing strategy that resonates with everyone.
The Grandma McFlurry will be available on all stores nationwide starting on May 21, 2024. But the good news is, lucky residents in New York City can get a sneak peek (and even a free sample!) on May 17 and 18. McDonald’s will have a “Grandma’s McFlurry Mobile” driving around the city and handing out free Grandma McFlurries to anyone who wants to give it a try. The best part is that they’ll even be visiting senior centers to share this new dessert with real grandmothers just to show them some love.
From The Club
The Grandma McFlurry sounds like an amazing idea. A new dessert that takes everything we love about ice cream and mixes it with flavors that will remind us of times we spent at our grandma’s? Count me in. I know it’s kinda cliche these days to play around with nostalgia. But in these trying times, we could all use a little reminder of what it’s like when we were kids and our only problem was what snack we would have. Remember to treat your grannies to a Grandma McFlurry!