Milk Bar partnered with Tropicana to announce their entry for the orange treat trend this coming summer: Orange Squeeze Soft Serve. This treat combines Tropicana’s refreshing orange juice flavor with Milk Bar’s soft-serve format. This mixture of orange and vanilla would recall those classic summer tastes but in a new, refreshing way.
Between June 20th and National Ice Cream Day on July 21st, there’s a special giveaway for participants. Just visit @milkbarstore and @tropicana_juices on Instagram, and leave a comment under the Orange Squeeze post about unique ice cream flavors or juice brands you remember from your childhood. Make sure to include the hashtag “TropicanaMilkBar #Sweepstakes” for a chance to win.
Orange Squeeze Soft Serve will be available at all Milk Bar bakery locations nationwide from June 20 to August 31 through DoorDash, Uber Eats, and Seamless. For more information on Milk Bar’s locations, visit their official website.
Tropicana History
Tropicana has maintained its position as a leading juice manufacturer due to its commitment to high-quality products since its founding in 1947 by Anthony T. Rossi. All its juices are completely fresh, with no preservatives, which sets them apart from other brands without competing on price. Rossi’s idea of pasteurizing oranges without losing their taste led to immediate success and long-term industry leadership for Tropicana, outshining its competitors in this area.
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Recent News from Milk Bar and Tropicana
In the past two years, Milk Bar has made a name for itself in the culinary industry. In 2021, they rolled out gluten-free and vegan options, meeting increased requests for different diets. The year 2021 also saw them unveil their first-ever national ice cream pint range, which gained popularity from all quarters.
Not only that, but during global disruptions, Milk Bar’s direct-to-customer model enabled it to scale online revenues, demonstrating adaptability and resilience by capitalizing on rising online sales. In fact, Milk Bar created quite a buzz when it launched a quirky “Pie” flavored ice cream through a partnership with Whole Foods earlier this year, blending nostalgia with creative flavors as it is known for.
Meanwhile, Tropicana has also been in the spotlight. Recently, they introduced a new line of organic and pressed juices, emphasizing their commitment to health-conscious products. Their shift towards sustainability is highlighted by new eco-friendly packaging and significant efforts to reduce their carbon footprint. Tropicana’s transparency about sourcing practices and dedication to sustainability have also garnered positive media attention.
Let’s Talk More About This Milk Bar and Tropicana Collab
Milk Bar and Tropicana have teamed up to create Orange Squeeze Soft Serve, showcasing their shared values of innovation and customer engagement. This latest offering combines the zesty flavor of Tropicana’s oranges with the creamy texture of Milk Bar’s renowned soft ice cream, evoking nostalgia for the days of enjoying an orange creamsicle in the summer sun.
The promotional campaign accompanying this treat’s launch further enhances its appeal. From June 20th through National Ice Cream Day on July 21st, fans can join an Instagram giveaway, fostering a sense of community among followers of both brands. Participants sharing their unique memories of ice cream or juice with the hashtag #TropicanaMilkBar have a chance to win attractive prizes. This well-planned strategy encourages customer participation, turning the product launch into an experiential marketing event.
Proper logistics planning has also been carried out, including consideration of transit, timing, and geography. It has been scheduled that from June 20 to August 31, Orange Squeeze Soft Serve will be available in every Milk Bar across the country. Moreover, the wacky product of this partnership will be delivered to quite a good number of enthusiasts because of the availability of advanced shipping services like DoorDash, Uber Eats, and Seamless.
Crucially, the creation of this fresh and inviting experience draws significant attention, particularly from loyal customers and new participants, both shy and bold, whose curiosity has been piqued by this innovative collaboration.
As we approach summer, the Milk Bar and Tropicana collaboration emerges as a memorable and strategically crafted blend of innovation, nostalgia, and customer engagement. It provides an ideal platform for attracting fans who seek the comfort of classic flavors alongside the excitement of new culinary creations.
From The Club
Summer is almost out, and Milk Bar is joining the trend of releasing new summer items on its menu. They collaborated with Tropicana to create their Orange Summer Treats entry: Orange Squeeze Soft Serve. Just by looking at it, I know it would be perfect for summer! Right now, I’ll wait until June 20 for the official post and make an entry by commenting, and maybe I can win an exciting prize!
Image and tip courtesy of @markie_devo