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Oreo Teams Up with Sour Patch Kids for Exciting New Merch

Paula Baylee 4 min read
Oreo Teams Up with Sour Patch Kids for Exciting New Merch
Image via Oreo

Oreo has teamed up with Sour Patch Kids, and they’ve released a collection of merchandise to celebrate their cookie collaboration. Here’s what you can find in their line-up:

  • Crewneck sweater: $55
  • Joggers: $55
  • Bucket Hat: $35
  • Crossbody Bag: $32
  • Hair Clips: $12
  • Socks: $15

There are also bundles available that include Sour Patch Kids Oreos with some merch. These items are on sale for a short period at the official Oreo shop website.

Oreos Sour Patch Kids Crewneck Sweater Bucket Hat and Crossbody Bacg
Oreos & Sour Patch Kids’ Crewneck Sweater, Bucket Hat and Crossbody Bag

The Origins and Growth of a Cookie Icon

Oreo, the classic cookie loved by millions, has an interesting past that dates back to over a century ago. Its story began in 1912 when the National Biscuit Company (today known as Nabisco) introduced these cookies to the American market. The design of the Oreo has evolved over the years, maintaining its signature look with slight variations.

The twistable, dunkable delight has become a global phenomenon, transcending its humble beginnings and becoming an essential part of snack culture. Each Oreo cookie consists of two chocolate wafers with a sweet creme filling in between, a simple yet irresistible combination.

Oreo’s Latest Buzz: Sour Patch Kids Collaboration

Recently, Oreo has been in the news for its unexpected team-up with Sour Patch Kids. This collaboration has generated considerable interest on social media platforms, with the melding of sweet and tangy flavors. The release wasn’t limited to cookies – they launched an entire merchandise line, adding extra sweetness to the deal.

This limited-time partnership has introduced unique lifestyle products at varying price points, catering to different tastes and budgets. Unfortunately, direct links to news articles or websites with this mention cannot be provided here, as it’s important to validate the authenticity and credibility of sources when referencing specific content.

Unpacking the Cookie Merchandise Phenomenon

Expanding on the partnership between Oreo and Sour Patch Kids, this collaboration reflects a rising trend where beloved snack brands extend their reach into lifestyle products. Fans are often excited by the opportunity to showcase their favorite treats beyond the snack aisle, which is precisely what this new merchandise line offers.

The collection includes a variety of items, from comfortable crewneck sweaters and joggers, each priced at $55, to quirky accessories like a $35 bucket hat and a $32 crossbody bag. Those keen on little accents can choose $12 hair clips or $15 socks. Furthermore, Oreo bundles these items with packages of Sour Patch Kids Oreos, delivering a full fan experience.

Oreos Sour Patch Kids Socks and Clips
Oreos & Sour Patch Kids’ Socks and Clips

It’s a creative retail strategy aimed at celebrating the cookie collaboration, and it’s only available for a limited period at the official Oreo shop website. Offering bundled options entices fans to grab more merchandise while it’s available, adding an element of exclusivity and urgency.

This cross-brand cooperation goes beyond creating a new product; it’s about crafting a story and an experience. In the world of marketing, this strategy is employed to deepen customer engagement, encouraging them to be not just consumers of the product but also advocates for the brand.

It’s clear that Oreo continues to innovate not just in flavor but in the ways it connects with consumers. From distinct cookie crossovers to catchy merchandise, the brand’s ability to blend the culinary with the cultural keeps its audience eager and engaged.

From The Club

If you are not hyped up for Oreo and Sour Patch Kids’ collaboration, then their merch will definitely excite you! A lot of buzz has been going around with their recent cookie collab and for good reason, two iconic snack brands have teamed up and they’re even releasing some merch for us! This is our childhood knocking on the door, and I’m answering the call – first with their Cookie and Crewneck Sweater!

Special thanks to @markie_devo