Rita’s Italian Ice & Frozen Custard finally rolls out their new and highly anticipated collab flavor, the Kool-Aid Tropical Punch. This new addition is part of the brand’s initial summer lineup which was born from a team-up with Kraft Heinz, spearheaded by Brand Central. The Kool-Aid-inspired flavor, launched on May 27, will be available at all Rita’s locations for a limited time.
The main treat featuring this new vibrant flavor is the 5-Layer Gelati, which combines the Kool-Aid Tropical Punch Italian Ice with layers of vanilla custard, topped with rainbow sprinkles. The Kool-Aid Tropical Punch Ice Blender is also available for those who prefer a more slurpable treat.
Besides concocting up amazing flavors, Rita’s is also big on rewarding its customers. From now until July 7, 2024, customers who use the Rita’s app can earn double credits on their loyalty accounts with every eligible purchase of the 5-Layer Gelati. Taking advantage of this promotion will surely help fans easily earn free treats, and earn them fast.
In addition to all this goodness, Rita’s also has a longstanding partnership with Alex’s Lemonade Stand Foundation (ALSF). So, with every purchase of Frozen Lemonade, $1 will be donated to ALSF to help fight childhood cancer. Customers can also show their support by adding their names to the Wall of Hope at their local Rita’s (also for $1) or by making a donation online. The brand shares that it has raised over $5.8 million for ALSF since the start of their partnership in 2006. Supporters of Rita’s can take part in this promotion until July 7, 2024.
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What is Rita’s Really Up To This Summer
By partnering with Kraft Heinz with its new Kool-Aid Tropical Punch Italian Ice, Rita’s is actually tapping into the nostalgic value of Kool-Aidᅳa brand that has been a decades-long staple in many US households. This move to infuse nostalgia into Rita’s product lineup strategically appeals both to the young and grown-up looking to revisit flavors and fond memories from their childhood. Not to mention, the choice of Kool-Aid and it’s fun and vibrant colors perfectly aligns with Rita’s summer theme this year.
The 5-Layer Gelati as the star of this promotion is also a clever display of Rita’s knack for concocting flavors and textures as if they were just meant to be. It caters to those who are on a summer hunt for the perfect layered dessert that offers complex flavor combinations and varied textures. Of course, Rita’s also thought of those who prefer something more drinkable, and thus The Kool-Aid Tropical Punch Ice Blender was added to the main lineup. These new menu items speak to the brand’s ability to keep up with consumer preferences while staying true to its roots of providing refreshing frozen treats. Learn more about Rita’s latest innovations and social initiatives by visiting their official website.
Rita’s Gives Back
Rita’s ongoing partnership with Alex’s Lemonade Stand Foundation (ALSF) is proof of the brand’s commitment to social responsibility. The initiative to donate $1 from each Frozen Lemonade sale to fight childhood cancer shows support for a wonderful cause and brings forth goodwill among customers. The brand’s also encourages donations through the Rita’s Wall of Hope or onlineᅳa great strategy to increase community involvement in something much bigger that surely positions the company as one of the more socially conscious brands in the frozen treat industry.
From The Club
I love everything about this release. Kool-Aid, Frozen Custard, Philanthropy – it’s got all the feel-good stuff I need to start Summer right. The only thing bumming me out is the fact that this new flavor won’t be here forever, because man, Kool-Aid really brings back a lot of great memories. It’s like the perfect nostalgia fix.