August marks the transition of the summer and fall seasons; what better way to spend these days than to eat the perfect treat with the touch of both seasons? Rita’s has got you covered with their treat to beat the summer heat but with a touch of fall flavor.
Rita’s Italian Ice & Frozen Custard is back with another limited-time treat, and this time, it’s for fall! Since fall is all about pumpkin-flavored treats, Rita’s is finally bringing back their seasonal favorites: Pumpkin Cold Brew Frozen Coffee and Pumpkin Pie Concrete.

In case you haven’t tried them before, the Pumpkin Cold Brew Frozen Coffee is the perfect fall switch to your regular coffee. It’s under the same patch as your favorite Rita’s Frozen Coffee of Original, Cold Brew, Caramel, and Mocha. But if you feel like getting a frozen custard instead, try Rita’s Pumpkin Pie Concrete, which has their signature frozen custard blended with pumpkin creme and pie bits. They are available starting today until September 29, 2024.
To make the pumpkin season more exciting, Rita’s has a gift for all Ice App users! Members will receive a $3 Small Frozen Coffee reward to try the Pumpkin Cold Brew Frozen Coffee at a discount from August 19 to 30, 2024. If you aren’t a member, now’s the perfect time to sign up to receive your discounted pumpkin treat!
What are you waiting for? Head over to a Rita’s location near you to get a taste of the fall season!
What Makes Rita’s Special?
Rita’s has become a one-stop shop where we can get our frozen dessert fix! They started out during the summer of 1984 when Bob Tumolo opened an Italian Ice business shop in Philadelphia. Did you know that Rita was Tumolo’s wife’s name? That’s so sweet, but this sweetness also became a huge hit when their best-tasting and high-quality Italian ice became a huge hit! Rita’s now serves over 30 states, including international franchises, as they earn millions of fans.
Take it from Rita’s motto: Ice + Custard = Happiness. They take pride in the friendly faces of their staff with their Ice Italian offering, which is served fresh daily. Their main mission is to make you happy, so if you’re having a rough day, get yourself an iced treat from Rita’s!
Choose between Italian Ice, shaved ice made of fruit juices, or the Custard, a soft-serve treat. What’s cool about it is that you can order the Gelati by picking an Italian Ice flavor and topping it with their custard. Choose two flavors that blend well, or experiment with them to see what goes together.
If you’re not in the mood for Gelati, you can always choose among their other offerings:
- Blendini
- Concrete
- Gelati Blender
- Ice Blender
- Milkshake
These treats may have different names but have the same combination: Italian Ice and Custard.
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Limited-Time Treats At Rita’s
Fall may give us pumpkin to talk about, but Rita’s also unveiled limited-time treats from last season. Let’s take a trip down memory lane and remember the flavors that we miss. But don’t worry; this pumpkin flavor just proves that Rita’s is bringing back flavors from the past. For now, let’s check them out!
Nerds Candy Grape Ice
Do you remember those little sweet and sour mini candies that you used to pop in your mouth when you were young? Those were Nerds Candy, whom many of us grew up with. Last summer season, Rita’s introduced their Nerds Grape-flavored ice. Rita’s also added Baby Nerds as an optional topping for your iced treats. The Nerds Grape Ice Custard is perfectly paired with Vanilla-flavored custard to balance out the sweetness and sourness.

Kool-Aid Tropical Punch
Diving into childhood favorites, Rita’s partnered up with Kool-Aid as a part of their summer lineup. Our favorite childhood summer drink just got a makeover in Rita’s version as they introduced the Kool-Aid Tropical Punch Ice Blender. It features a 5-layer Gelati with Vanilla-flavored custard and rainbow sprinkles on top. Want to hear some good news? It’s still available at Rita’s stores, so hurry and grab a Kool-Aid iced treat before they freeze them away.

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From The Club
I think Rita’s Gelati would be perfect for curing my Monday blues. I could just imagine the mix of the sour fruit-flavored ice and creamy custard — that’s enough to put my worries aside! But to be honest, the Pumpkin Cold Brew Frozen Coffee and Pumpkin Pie Concrete aren’t the treats that I would choose because I’m not much of a pumpkin spice fan. I think I might just stick with my usual fruit shaved ice and Vanilla custard.