When we think of butter crackers, it’s impossible not to think of RITZ. They’ve been the go-to snack if you want something buttery and crunchy at the same time. So they’re taking it up a notch with their latest creation: Buttery-er Flavored Crackers. These new crackers aren’t just buttery, they’re extra buttery which puts new twist on the classic snack.
To celebrate the release of the new product, RITZ has something extra special planned. They teamed up with renowned jewelry designer Greg Yüna and announced a contest with an extravagant prize – a 24-karat gold bar shaped like a stick of butter, worth $100,000. This is supposed to represent the rich and indulgent flavor of the new Buttery-er Crackers.
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RITZ is encouraging everyone to join in spirit of “Living Buttery-er” by adding some luxury and shine to their daily life.
The best part is that we wouldn’t have to wait that long to get a taste of the Buttery-er Flavored Crackers. This new item will be available in stores nationwide starting on April 29, 2024 for only $4.29. To enter the competition, you have to create a TikTok video with the special effect (which is made by RITZ on the app) and submit it between May 1 and May 20, 2024. You can also mail-in your entries as an added option for anyone who wants to participate. The lucky winner will take home the golden prize from RITZ.
So let’s all get ready to enjoy the new crackers and maybe even win the shiny gold bar!
The Rise of a Snack Staple: From Humble Beginnings to Golden Opportunities
RITZ Crackers has been a household name for more than 80 years. The buttery crackers first started during the Great Depression al the way back in 1934 when the National Biscuit Company (Nabisco) wanted to create and affordable luxury snack. The name “RITZ” was chosen to get that sense of elegance and sophistication. It was a perfect name that gave consumers a touch of class during difficult times.
With its signature scalloped edges and buttery flavor, the original RITZ Cracker instantly became a hit. It had a very versatile flavor profile that made it a perfect pairing with tons of different toppings like cheese, spreads, jams, and even meat. Over the years, RITZ expanded its product line to include different flavors, sizes, and even sandwich crackers. Their success proves that they can consistently adapt to the times and cater to customer preferences all while maintaining its classic charm.
RITZ Makes Headlines: Recent Buzz and Viral Moments
Despite being around for a long time, RITZ manages to consistently remain in the spotlight and continues to engage with consumers thanks to their innovative products and exciting marketing campaigns. Recently, they generated buzz with the introduction of the RITZ Cheese Crispers, a crispy cheesy snack that answers the growing need for more convenient and flavorful options.
One of RITZ’s most notable viral moment was back in 2020 when they partnered with the Swedish furniture giant, IKEA. They worked together and launched a limited-edition cracker that looked like IKEA’s iconic KALLAX shelving unit. They played into the fact that the cracker’s shape resembles the furniture’s design. This collaboration gained lots of attention on social media and was even featured in the news! It really showcased RITZ‘s ability to think outside the box and connect with their audience in unique and unexpected ways.
From The Club
RITZ has been one of my favorite comfort food ever since I was a little kid. I loved their cheesy offerings a little more but you really can’t go wrong with their classic butter crackers. The new Buttery-er Flavored Crackers are really something to look out for but what’s even more exciting is the competition that comes with its release. They’re seriously shelling out a gold bar worth $100,000 dollars! Some may call it too extravagant but hey, it’s perfectly on brand with RITZ.
