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Shake Shack Teams Up with Tide to Keep BBQ Lovers Stain-Free

Kory Alden 4 min read
Shake Shack Teams Up with Tide to Keep BBQ Lovers Stain-Free
Image via Shake Shack

There’s something special about enjoying a BBQ-smothered meal in the summertime—the smoky flavors, the tangy sauce, and the joy of eating outdoors. However, with all that deliciousness comes the unavoidable mess. Stained clothing can be a bit of a hassle, but it’s a small price to pay for savoring those juicy bites. Plus, it adds to the fun and carefree spirit of summer. A little or even a lot of BBQ sauce on your shirt is just a sign that you truly enjoyed your meal.

Which is why this collab announcement comes as great news. Shake Shack’s BBQ Menu is still available, and the brand has teamed up with Tide Cleaners to help fans continue to enjoy Shake Shack’s limited-time BBQ burgers without the need to worry about sauce stains. How, you ask? With complimentary dry cleaning, of course!

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Shake Shack x Tide Cleaners collab (📷: Shake Shack)

Ongoing until July 31, guests are encouraged to show off their BBQ mishaps by snapping a pic of their Shake Shack burger (or their BBQ stain!) and upload it to the Shake Shack website. The first 2,500 participants will get a free dry cleaning voucher, valid at all Tide Cleaners locations nationwide. So, just let loose as you sink your teeth into a classic BBQ Burger.

More About The Giveaway

There’s no denying that BBQ sauce can be messy, but the good news is, Tide Cleaners has your back. Let’s take a closer look at the two saucy Shake Shack burgers you can enjoy today:

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Shake Shack’s Summer BBQ Menu (📷: Shake Shack)

Shake Shack’s Limited-Time Summer BBQ Menu

  • Smoky Classic BBQ Burger: This delicious masterpiece features 100% Angus beef, topped with American cheese, pickles, applewood-smoked bacon, crispy onions, and Shake Shack’s signature BBQ sauce, all on a toasty potato bun.
  • Carolina BBQ Burger with Fried Pickles: This one also starts with 100% Angus beef and features pepper jack cheese, fried pickles, applewood-smoked bacon, and a flavorful Carolina-style BBQ sauce, served on a toasty potato bun.

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Other Featured Items on Menu

  • BBQ Fries: These crispy crinkle-cut fries are coated with BBQ seasoning and come with your choice of Shack BBQ or Carolina BBQ sauce for dipping.
  • BBQ Cheese Fries: For an extra cheesy twist, these crispy crinkle-cuts are topped with cheese sauce, BBQ seasoning, served with your choice of Shack BBQ or Carolina BBQ sauce.

More Than Burgers and BBQ Sauce

While this team up between Shake Shack and Tide Cleaners might feel like a mismatch, it’s actually more than just a curious title. As part of the collab, Shake Shack is donating $25,000 to Tide Loads of Hope, a community program where the popular detergent brand sends laundry trucks to disaster areas to offer free laundry services, providing clean clothes when people need them the most. Tide Loads of Hope first began in 2005 to support those who were devastated by Hurricane Katrina.

Shake Shack x Tide Cleaners
(📷: Tide)

Remember, Shake Shack fans are invited to share their BBQ messes by taking a photo of their burger or their BBQ stain and uploading it to shakeshack.com/sauce-insurance until July 31. The first 2,500 participants will receive a free dry cleaning voucher for any Tide Cleaners outlet, nationwide. Go ahead and enjoy every bite of that delicious BBQ Burger!

To learn more about Shake Shack or Tide Cleaners, visit their official websites and follow their social pages.

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From The Club

At first glance, this appears like the strangest partnership ever but it does make sense when you really think about it. However, I’m usually not one to spill sauces on my clothes as I always try my best to eat neatly, especially with BBQ sauce. But it’s good to know that this is not just a gimmick but an actual collab that makes a difference. And I have to say, Tide’s Loads of Hope initiative is such a unique way to help the community. I would imagine that for those affected by natural disasters like fires, floods, or hurricanes, getting their laundry done probably isn’t the first thing on their minds. But here’s Tide thinking of something we didn’t even know we needed. That’s pretty cool.