Potbelly is adding a refreshing twist to its lineup of beverages. They’re the perfect choice if you want to quench your thirst without added preservatives.
How often do you see restaurants offering organic beverages? Me, not usually. That’s why Potbelly is changing the game with its new refreshing drinks. In the beverage landscape, there’s also an increasing number of customers leaning into clean labels as they become more knowledgeable in how products are made. Potbelly is, therefore, making the right move. They’re giving customers exactly what they want: the chance to make more healthful choices.
On September 30, 2024, Potbelly officially launched its new Craft Refreshers, in collaboration with Tractor Beverage Company. These are non-carbonated drinks available in the delicious and refreshing flavors of Lemonade and Strawberry Dragonfruit. These beverages are also non-GMO and organic, reflecting Potbelly’s commitment to serving quality ingredients. According to Potbelly’s Chief Marketing Officer, David Daniels, any of the Craft Refreshers is a great pair to their crave-worthy entrees. The drinks promise maximum refreshment and taste that Potbelly fans will surely love. Most importantly, these new menu items support the act of making healthy choices when dining out.
Meanwhile, Chief Customer Officer of Tractor Beverage Company, Luke Emery, believes this collaboration will make the Potbelly experience even more special, giving diners more reasons to return. One of the things Potbelly fans enjoy is customizing their meals with the drink of their choice. Now, they have a larger assortment to choose from, including fresh, sweet, and fruity flavors.
According to Potbelly, customers can find the new Craft Refreshers next to the soft drinks. They also have the same price as the fountain drinks. To get the new organic options, order them in-store or via the Potbelly app or website.
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What’s the Buzz Around Tractor Breverages?
Tractor Beverage Company is the creator of first-ever non-GMO and certified organic food service beverages. What does this mean? It means you can’t find Tractor beverages in your usual grocery or convenience stores. The company is all about improving the dining experience, so they only distribute concentrated forms of their organic drinks to partner restaurants. This kind of operation also helped the company produce less waste and consume less fuel.
Tractor beverages deserve the hype from conscious diners because of the way they are made. They are crafted from fruits, blossoms, barks, and roots, which results in naturally flavorful drinks. Some of their most popular flavors in 2023 include Mango, Unsweet Tea, Lemonade, and Berry Patch. Again, the Lemonade variant is know available in all participating Potbelly locations. But that’s not the only place you can get access to Tractor beverages.
If you want to start incorporating organic drinks into your meals, consider visiting other restaurants that carry Tractor beverages:
- Birdcall
- Smashburger
- Dog Haus
- The Simple Greek
- Chipotle Mexican Grill
- Plant Power Fast Food
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Potbelly’s Reimagined Loyalty Program
In addition to Craft Refreshers, Potbelly has more special offers for its loyal customers. Unlock these deals when you sign up for the Potbelly Perks rewards program (if you haven’t yet)! In January 2024, the sandwich shop launched a revamped version of the program. Here’s a rundown of the changes:
- Members can get rewards faster, starting with 200 Coins.
- More menu items are now available for reward redemptions.
- Bankable Coins are in, former Points are out.
According to Potbelly, rewards members previously needed 1,000 points to redeem a free entree. Today, they can get a free treat by dropping by the shop or ordering online once or twice. More menu items are now also up for redemptions, including beverages, soups, freshly baked cookies, and toasted sandwiches.
Additionally, “Coins” are the new currency for the loyalty program. Members can redeem a free item with at least 200 coins; for every dollar spent, you can earn 10 coins. However, it’s possible to earn more coins per dollar depending on your member level. Member levels include Rookie, Pro, and Boss. You can find the full details on the perks of each level by visiting www.potbelly.com/perks.
Aside from opportunities for reward redemptions, you can also enjoy a free Cookie or Dream Bar on your birthday and 2x Coin days. Throughout the year, Potbelly also have offers that are exclusively for Perks Members. To give you a taste of Potbelly’s generosity, let’s take a look at their recent special deals for rewards program members:
Week of Perks this Fall Season
Starting September 23, 2024 to October 4, 2024, Potbelly loyalty program members will be in for exciting surprises. Yes, you read that right! You still have until tomorrow to join the fun. Potbelly brought back the fan-favorite “Week of Perks” to celebrate the fall season and reward their loyal fans. From September 23 to 29, members were able to score a free cookie after purchasing any entree.
To the fans’ delight, the week-long celebration was extended as Potbelly announced that it will also be giving a new surprise daily from September 30 until October 4. No details have been provided about these surprises, so it’s for you to find out! There was a hint, though. The daily surprises include items that fans love the most about Potbelly.
Existing and new Potbelly Perks members can join the Week of Perks. Those who haven’t signed up, this is another reason for you to do so. To start, simply create an account via Potbelly’s website or mobile app. Don’t miss out on this special deal and other exclusive offers waiting for you all year long as a member!
RELATED: Potbelly Welcomes Fall with A Week of Perks Featuring Deals & Treats
From The Club
Organic menu options will soon take over fast-casual restaurants and I’m here for it! I understand the struggle of finding healthier options as someone who no longer consumes soft drinks. So glad more restaurants are expanding their beverage lineup these days. Also, I must say I’m already a Potbelly fan because of their delicious Grilled Chicken Club, but with the the arrival of Craft Refreshers, there’s another reason for me to visit more often. I’ve had the Lemonade before in another restaurant and loved the fruity punch. Can’t wait to try the Strawberry Dragonfruit!