The beverage company is defying gravity with new drinks and drinkware inspired by the upcoming film.
The Ozians are all set for the massive success of the film Wicked, coming to theaters this November. To further build excitement, Starbucks and Universal Pictures are asking us to look at the Western Sky for their magical collaboration. This gives us exclusive drinks and merchandise inspired by the film and its two main characters, Elphaba and Glinda. The word is that this is the first time Starbucks will be releasing new sips based on a film, making it a collaboration you wouldn’t want to miss!
Starting October 22, 2024, Starbucks and Wicked fans can have an otherworldly experience with two new handcrafted beverages, available for a limited time: Elphaba’s Cold Brew and Glinda’s Pink Potion. Let zoom in on the wicked details of these drinks:
- Elphaba’s Cold Brew: This thrilling creation features a steeped custom blend of beans, sweetened with a syrup in peppermint flavor. For an Oz-dusting of magic, it’s finished with a smooth, non-dairy matcha cold foam and green candy sprinkles. According to the beverage developer, Rosalyn Batingan, this drink offers a unique twist on Starbucks’ signature Cold Brew, and is inspired by Elphaba’s bold character and uncommonly green skin.
- Glinda’s Pink Potion: Meanwhile, this drink is as vibrant as Glinda’s character. Imagine Starbucks’ Mango Dragonfruit Refresher, combined with coconut milk, ice, and real, freeze-dried dragonfruit. But it doesn’t end there. The drink is also topped with non-dairy strawberry cold foam and dusted with colorful candy sprinkles. Starbucks beverage developer, Natalia Vasquez, shared that this magical sip celebrates Glinda’s love for all things pink.
Besides the wickedly delicious drinks, Starbucks is also offering Wicked-inspired merch. Starting October 22, customers can get their hands on the Wicked-themed Starbucks Cards. A collection of tumblers and cold cups in shades of pink, green, and gold is also flying to Starbucks stores in November 7, 2024. The merchandise and new sips are both available for a limited time or until supplies last.
Meanwhile, the film Wicked from Universal Pictures will arrive to theaters on November 22, 2024. The story centers on the witches of Oz, Elphaba, a young woman who didn’t feel a sense of belonging because of her green skin, and Gilda who’s popularity and privilege will lead her to discovering her heart’s true desire. Watch them take on extraordinary adventures, fulfill their destinies, and grow their friendship. Wicked Part Two is set to be released on November 21, 2025. Until then, we can only hope that there’s another batch of new drinks and merch coming to Starbucks next year.
To stay updated on food news and releases, follow along our latest posts. For Starbucks-related updates, visit the brand’s website and social media pages.
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For Gamers: Here’s Another Collab to Watch Out For
If Starbucks just joined the growing trend of fast food collaborations, Little Caesars is back again with another exciting partnership with Call of Duty. The two brands are teaming up for the highly anticipated release of Call of Duty: Black Ops 6. This is the third year of their ongoing collaboration, following their successful partnerships on game releases back in 2022 and 2023. For this year and for the first time, Little Caesars is also proud to announce that its restaurant storefront will be featured in Call of Duty: Black Ops 6. The best part? Little Caesars is offering more rewards and delicious treats to the gaming community. Here’s everything that we know so far:
Gaming-Centric Prizes
From October 21, 2024 until November 10, 2024, guests who will be spending over $3 at Little Caesars can earn exciting perks: bonus in-game rewards and Dual 2XP. They will also be eligible to enter a sweepstakes for more gaming-themed prizes! To claim the in-game and Dual 2XP rewards for PCs and consoles, gamers should head over to https://callofduty.littlecaesars.com/ and enter the code from their digital receipt or upload their in-store receipt. Just a note, though, that these gaming perks are available at participating Little Caesars locations only.
The Perfect Snack for Gamers
Looking for a snack to keep you fueled for extended gaming sessions? You can’t go wrong with Little Caesars’ new Crazy Puffs. Priced at $3.99, these include four hand-held pizza puffs flavored with pizza sauce, mozzarella cheese, and pepperoni. These delicious snacks pack more flavors, thanks to the Italian herb, parmesan seasoning, and buttery garlic drizzle on top!
According to Little Caesars’ Chief Marketing Officer, Greg Hamilton, the new Crazy Puffs is the perfect companion to level up gamers’ Call of Duty experience. They’re flavorful but easy to eat, allowing them to stay in game and score more points. These delicious snacks, along with the lineup of game-themed surprises, show Little Caesars commitment to delivering value to the gaming community, he shared.
Adding to Little Caesars’ momentum of growth is the brand’s multi-year partnership with the National Football League, which started in 2022. The third-largest pizza company takes over as the Official Pizza Sponsor of NFL, following Pizza Hut’s sponsorship that ended in 2021. In September 2024, Little Caesars also announced that it will have eight in-stadium concession stands at Hard Rock Stadium, improving fans access to their hot and fresh pizza. This is following the exclusive partnership of Little Caesars with Hard Rock Stadium and Miami Dolphins. The pizza brand will be offering their iconic Super Slice pizza, available in cheese and pepperoni options. For a hassle-free game-day experience, fans can skip the line and order their pizza via the Hard Rock Stadium Mobile Ordering app.
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From The Club
The trend of fast food collaborations is wildly expanding and it’s so refreshing to see Starbucks joining the fun! I’m excited for the Wicked film and even more so for the limited-time Starbucks drinks and merch. I mean…look at those whimsical sips.🤤 Well done to the beverage developers who were able to capture the aura of Wicked’s iconic duo. Even the collection of tumblers and cold cups has that mystical vibe! I’m not a gamer so Starbucks’ Wicked-inspired treats got me more thrilled than the Little Caesars x Call of Duty collab. Although, I must say that Little Caesars is rocking the fast food scene with multiple collabs and definitely improving its brand exposure in the gaming and football communities.