Taco Bell and Cheez-It teams up to launch two exciting new items: the Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada. These new dishes feature a Cheez-It cracker which is 16 times larger than the original, offering a crunchy and cheesy experience.
Taco Bell Rewards members gets an early access to these new items through the Taco Bell app starting today, May 30, with a nationwide release to follow on June 6.
The collaboration between Taco Bell and Kellanova (Cheez-It’s parent company) began in 2022 with a test run in Irvine, California. The test was very successful which led to this broader rollout. The official announcement was made at Taco Bell’s first Live Más LIVE event.
The Big Cheez-It products use the large version of the familiar Cheez-It cracker, which is made from 100% real cheese and has the well-known Cheez-It ridges.
Here are the new menu items:
- Big Cheez-It Crunchwrap Supreme ($5.49): This includes seasoned beef, nacho cheese sauce, lettuce, sour cream, and tomatoes. Instead of the usual tostada shell, it features a giant Cheez-It cracker, all wrapped in a grilled tortilla.
- Big Cheez-It Tostada ($3.99): This features seasoned beef, tomatoes, lettuce, shredded cheese, and sour cream, all on a large Cheez-It cracker.
- Big Cheez-It Box ($8.99): This combo includes the Big Cheez-It Crunchwrap Supreme, a Beefy 5-Layer Burrito, Nacho Fries, and a medium drink.
Both the Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada will be available to Taco Bell Rewards Members starting from May 30 to June 5 through the app, and nationwide for a limited time starting June 6.
A Cheesy Collaboration: Crunching into the Details
The collaboration between Taco Bell and Cheez-It revolves around a unique and key ingredient: a whopping Cheez-It cracker that is 16 times larger than their original. This super-sized cracker isn’t just for show; it also serves as a crunchy component in two new menu items: the Big Cheez-It Crunchwrap Supreme and the Big Cheez-It Tostada.
The Big Cheez-It Crunchwrap Supreme takes the classic Taco Bell Crunchwrap to a whole new level, it replaces the traditional tostada shell with the giant Cheez-It cracker. Thus, it offers a simpler yet equally satisfying experience, featuring the large Cheez-It cracker as the internal base for classic Taco Bell toppings.
For those who want the full Cheez-It experience, you can have the Big Cheez-It Box, a meal combo that includes the Big Cheez-It Crunchwrap Supreme, a Beefy 5-Layer Burrito, Nacho Fries, and a medium drink.
Taco Bell’s decision to grant early access to their rewards members through the Taco Bell app is a strategic move to reward their loyal customer base and further drive app downloads and customer engagement. This limited-time offer creates a sense of urgency and exclusivity, enticing customers to try the new items and potentially become Taco Bell’s repeat buyers.
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Exploring the Cheez-It Crunchwrap Supreme and Tostada Flavors Profiles
The Cheez-It Crunchwrap Supreme and Big Cheez-It Tostada mix new and help spice up Taco Bell flavors. They bring a new level of excitement to Taco Bell’s menu. With a big Cheez-It cracker as the base, these delicious creations please anyone who loves Taco Bell or Cheez-Its.
The Big Cheez-It Crunchwrap Supreme costs $5.49, it combines the crunch of a big Cheez-It cracker with cheesy fillings. You’ll enjoy seasoned beef, warm nacho cheese, lettuce, sour cream, and tomatoes. It’s a mix of different textures and flavors that truly impresses.
For $3.99, you can enjoy the Big Cheez-It Tostada, offering crunchy satisfaction with seasoned beef, tomatoes, lettuce, cheese, and sour cream. This dish is a great pick for those looking for new items to try that are equally delicious and affordable.
These new dishes were first showcased at Taco Bell’s Live Mas Live event in Las Vegas. Now, they’re part of the plan until mid-2024. Whether you go for the budget-friendly Tostada or the more filling Crunchwrap Supreme, you’re in for a treat.
From The Club
Thank goodness, Taco Bell and Cheez-It’s food collaboration is dropping today! Honestly, I’m not quite sure how the Cheez-It crackers would taste when paired with Taco Bell’s key ingredients but one thing’s for sure, I’m looking forward to having that crunchy first bite. If you’re also intrigued on how well this pair would be like, then you should have your Taco Bell Rewards membership ready to get an early access on these new treats starting today.