Nowadays, more people are looking for ways to save without the need to sacrifice what they love. Evidently, brands like Taco Bell are aware of this, as they find ways for customers to keep enjoying their favorite Mexican fast food items without having to splurge.
Taco Bell has come out with two ways to satisfy cravings at a low cost, with the most recent one being their new limited-time Luxe Cravings Box. Costing only $7, this new addition to their value meal lineup aims to offer a more hearty and varied eating experience compared to the brand’s previously launched $5 Taco Discovery Box.
A Feast For You and Your Wallet
So, what goodies lie within this value-packed box? The new Luxe Cravings Box offers an affordable collection of Taco Bell fan favorites such as a Chalupa Supreme, Double Stacked Taco, Beefy 5-Layer Burrito, chips with nacho cheese sauce, and a refreshing medium drink to wash it all down.
The great thing about Taco Bell’s Luxe Cravings Box goes beyond just variety; it’s also easy on the wallet. If you were to order each of these items individually, it would definitely cost you more than the $7 price tag. In fact, the combined cost of the individual items would be 55% higher than the bundled price of the Luxe Cravings Box. The savings that the Luxe Cravings Box offers makes it a great choice for anyone looking to enjoy a satisfying Taco Bell feast without breaking the bank.
Taco Bell North America’s Chief Marketing Officer Taylor Montgomery says that the $7 Luxe Cravings Box aims to provide popular full-sized items at an affordable price while staying true to the brand’s commitment to value. The Luxe Cravings Box follows the previously rolled out $5 Taco Discovery Box, complementing Taco Bell’s Cravings Value Menu, which offers ten products for three bucks or less.
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More Exciting News From Taco Bell
Speaking of Chalupa, Taco Bell recently teased the comeback of a popular item they tested last year. On July 18, the brand will officially roll out the Street Chalupa. The release will coincide with delivery service DoorDash’s DashPass savings event, which kicked off on June 20th.
How is a Street Chalupa Different From the Regular Chalupa?
The Street Chalupa is a cheesy twist on Taco Bell’s classic chalupa. It features melted pepper jack and mozzarella cheeses that hold together two chalupa shells. For the meat filling, customers can pick between shredded chicken or grilled steak. The toppings include jalapeño ranch sauce, diced onions, and cilantro. With its return, Taco Bell fans have something tasty to look forward to this summer.
Taco Bell’s Tie-in with DoorDash’s DashPass Summer Event
DoorDash has an annual event called “Summer of DashPass” where members are showered with exclusive deals for five weeks straight. Taco Bell’s move to partner with the popular delivery service for this event as a way to reintroduce the Street Chalupa is perfect as it will allow the Mexican fast food chain to benefit from DoorDash’s marketing success and wide-reaching network. The Summer of DashPass savings event is now ongoing and would be the best time to try the new Street Chalupa when it officially drops on July 18. If you’re not a member yet, be sure to sign up over on DoorDash’s official website.
Taco Bell’s dedication as a fast-food brand is seen in its continued efforts to innovate and bring exciting new options to its menu. The roll-out of the Luxe Cravings Box and the return of the Street Chalupa are just examples of the amazing food and great deals you can expect this summer. So, whether you’re a long-time fan or new to Taco Bell, there’s surely something for you to enjoy, all at affordable prices.
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From The Club
I really appreciate Taco Bell for this. You can tell just how much a fast food brand cares about its customers by the kind of value they provide. I know that sounds a bit dramatic, but it’s true. Seven bucks for five full-sized items? Wow. With all the price hikes going around, I hope more brands will eventually catch on and see that this is the kind of value the world needs right now.