The 2024 Summer Olympic Games in Paris are on for the next few weeks, and people have gotten their Paris Olympics fever! Many are heading to Paris to watch the games and support the athletes of Team USA, while some opt to watch them in the comfort of their own homes. Restaurants from around the country also got a hold of the Olympic spirit by releasing new menu items featuring French cuisine and promo deals for those at home.
Have you created your list of binge-watching snacks yet? If yes, you’d better add the La Madeleine French café to your list, as they’ve got a new release and a handful of offers in line just for you!
To start off, you can try their limited-time Liberté Tart dessert, which features France’s red, blue, and white colors for Paris games. It is a pastry that is filled with raspberries, blueberries, and whipped cream on a tart base. This treat is priced at $2.99 and is available until August 7, 2024.
To add to the Olympics excitement, La Madeleine is also offering exciting deals and promos for 3-weeks of the Olympics:
- July 22-28: One free item from La Madeleine’s fresh bakery items
- July 29-August 4: Buy One, Get One Free Baguette
- August 5-11: Free Fountain Drink
Each freebie from these deals can be claimed after purchasing any menu item, valid once every week through La Madeleine’s Bonjour Rewards app.
La Madeleine also invites guests to try the following dishes:
- Classic French Favorites: Croque Madame Sandwich, Quiche, and French Onion Soup
- Sweets: Lemon Madeleine, Palmier and Linzier Cookie, Macarons, and Carmel Crème Brûlée
- Pastries: French Baguettes, Croissant Chocolates, Crepes, and Pain au Chocolat
Check out La Madeleine’s official Facebook and Instagram accounts to get the latest news on new releases, upcoming deals, and promotions.
What are you waiting for? Hurry and claim your gold medals deal this Summer Olympic season at La Madeleine!
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The Croissant Wave Hitting Dallas
It was in the year 1980 when French man Patrick Esquerré felt the croissant wave hitting the city of Dallas in Texas. He explained the wave simply as a trend where people like good bread. He decided that the women of Dallas needed a place to buy good bread, so with the help of his good friend Stanley Marcus (yes, the executive of the luxury store Neiman Marcus), they scored a lease on Mockingbird Lane, which became the home of La Madeleine.
According to Esquerré, if a woman gets what she wants, she talks. This became one of his aims for building the La Madeleine brand—a bakery where women can buy good bread and croissants.
Esquerré chose to include dishes that appealed to American tastes. For instance, the Caesar Salad, which wasn’t originally French, was added. When Esquerré’s mother traveled from Europe to sample the offerings and help with recipes at his restaurant, she had never heard of Caesar Salad. Soon enough, it became one of La Madeleine’s popular dishes, with 25% of sales coming from different salads.
Seasonal Treats to Try at La Madeleine
La Madeleine has recently released some seasonal offerings for guests to try. Check out the following offerings that are available for a limited time until further notice:
- Liberté Tart – A tart filled with vanilla pastry cream and French flag-inspired toppings such as blueberries, raspberries, and a generous scoop of whipped cream.
- Blueberry and Lemon Individual Cheesecake – La Madeleine’s classic signature cheesecake is topped with tart lemon citrus whipped cream for a sweet, tangy taste and a drizzle of blueberry jam.
- Blueberry Cheesecake Crepe – A crepe with blueberry and cheesecake filling topped with powdered sugar, blueberries, and whipped cream.
- Lemon Poppyseed Muffin – Featuring a light lemon poppyseed muffin topped with a drizzle of lemon glaze.
- Lemon White Chocolate Chunk Cookie – A white chocolate chunk cookie with a lemon glaze topper.
- Blueberry and Lemon Danish – A sweet croissant-like pastry filled with fresh blueberries and lemon cream center. It is topped with a generous amount of lemon glaze drizzle.
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From The Club
I think of La Madeleine’s founder, Patrick Esquerré, as a man who was written by a woman. I love how he started his concept with the question of what women want, and I guess he achieved his aim! La Madeleine’s sounds like a place where women usually spend Sunday brunch with a good book. I’m intrigued with the Liberté Tart as a strawberry pastry kind of girl! I guess I deserve to treat myself to some fresh strawberries kind of treat and cookies at La Madeleine this weekend.