TooJay’s, the fan-favorite Florida restaurant famous for its authentic deli-style menu, has introduced new items to its vast menu and announced the appointment of Mark Kirke as the company’s new Chief Executive Officer.
These new towers, sandwiches, and desserts are available at all 20 TooJay’s locations throughout Florida:
Two New Towers for 2 or 4 People:
- Nova: Features thinly sliced Nova salmon with capers, lettuce, tomatoes, red onion, cucumbers, cream cheese, bagel chips, and a choice of bagels. For a limited time, guests will get a free m*mosa (2 or 4) with a Nova Tower order.
- Deli: Treat yourself to three deli meats and two pieces of cheese of your choice, served with lettuce, tomatoes, cucumbers, and fresh-baked bread.

Three New Sandwiches:
- Six-Pound Mighty Jay: A huge six-pound sandwich stacked with turkey, roast beef, corned beef, Swiss cheese, coleslaw, lettuce, and tomatoes.
- Pastrami Burger: A sirloin rolled in TooJay’s pastrami rub, topped with pastrami, caramelized onions, Swiss cheese, and chipotle mayo.
- Mile High: Highlights TooJay’s famous corned beef or pastrami sandwich with double meat.
Two New Delightful Desserts:
- Chocolate Marble Coffee Cake: A blend of chocolate and vanilla cake.
- Strawberry Cake (Limited Time Only): Strawberry cake soaked in strawberry simple syrup, with strawberry frosting icing.
Guests can visit their local TooJay’s or go online to enjoy these new menu items.
Origins and Growth of TooJay’s
TooJay’s Original Gourmet Deli was founded in 1981 in West Palm Beach, Florida, the brainchild of Jay Brown and Marc Belanger. The restaurant quickly garnered a reputation for its New York-style deli experience. Over the years, the brand widened its offerings and locations within Florida while also capturing the hearts and appetites of residents and visitors alike.
One unique aspect of TooJay’s is its commitment to creating a home-like atmosphere that caters to families, seniors, and young professionals. Their vast menu offers everything from piled-high sandwiches to freshly baked pastries, each item carefully crafted with the same attention to detail that defined their previous years. Additionally, the recent appointment of Mark Kirke as the new CEO starts another chapter in the brand’s history.

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Renowned Florida Cuisine at TooJay’s
TooJay’s is a famous food spot for fan-favorite New York-style deli cuisine but they are also known for honoring Florida’s rich food history. Customers definitely love the bright deli flavors that have landed TooJay’s as a favorite among homegrown Florida restaurant spots.
TooJay’s makes sure every meal they serve is special, whether it’s an old favorite or a new menu offering. Each plate they serve shows why people at the Sunshine State choose TooJay’s: their new menu updates surely pleases both newcomers and loyal fans, showing TooJay’s is a leader in the Florida restaurant market.
How To Order the New Menu Items?
Trying the new menu items that TooJay’s offers has always been convenient and accessible. You can choose to purchase and dine in-store or place an order online, making it easy for you to enjoy their delicious new offerings any way you want. Here’s a quick guide on how you can enjoy TooJay’s delicious new items:
- Dining-In: Love the vibe of eating out with family and friends? Just head to TooJay’s nearest location, you can refer to their menu or chat with the staff to find out what they recommend. Enjoy the warm and friendly atmosphere while trying out the new dishes.
- Online Ordering: Do you prefer eating at the comfort of your home or at work? Ordering online would be an ideal option. Just go to TooJay’s official website, pick among their new menu items, and place an order with a few clicks. It’s easy, accessible, and lets you avoid long lines at the store.
For more updates on TooJay’s new menu items, you may check their official website or follow their social media pages like Facebook and Instagram.
From The Club
It’s a bummer TooJay’s is not available in LA as I would’ve loved to try their new menu items, especially that new Six-Pound Mighty Jay. Looks like it’d be a great Friday night snack while watching a movie with my sister and nephew at the living room. Plus, their new Chocolate Marble Coffee Cake sounds promising as a weekender dessert. I hope with Mark Kirke onboard as their new CEO, they would also explore expanding to other states. We need some authentic deli-style cuisine out here.