There’s a new collection to look forward to on National Ice Cream Day thanks to this exciting new collaboration!
National Ice Cream Day is only a few days away and what better way to celebrate it than with Baskin-Robbins? This year, Baskin-Robbins has something extra special in store for us. Apart from giving us amazing ice cream flavors like the returning Beach Day Ice Cream, they’re also dropping awesome merch! We’re going to get a new set of charm jewelry designed by luxury jewelry designer, Susan Alexandre.
Charm jewelry is having a resurgence lately with everyone recognizing their appeal. A charm can tell a story and serves as a wearable reminder of cherished memories or personal passions while being incredibly stylish. So, for their collection, Baskin-Robbins joined forces with none other than Susan Alexandra to create a unique charm necklace that lets ice cream fans show their love of sweet treats. Known for her whimsical designs and attention to detail, Susan Alexandra succeeded in creating charm jewelry that perfectly captures the spirit of Baskin-Robbins.

The centerpiece of this new necklace is a set of three charms. Each of them is carefully crafted to show all our favorite things from Baskin-Robbins. First up, we’ll see a nostalgic scoop of Cotton Candy ice cream on top of a cinnamon waffle cone. It’s the perfect way to embody summer. The next charm is representing the brand’s famous Cappuccino Blast. Anyone who’s had this signature treat from Baskin-Robbins knows how good it is with its creamy coffee goodness and a dash of cinnamon. To complete the set, we get a replica of the iconic pink spoon we get at Baskin-Robbins.
To make it even better, you’ll also get a gift card to go with each necklace that lets you have a free scoop of Baskin-Robbins ice cream. How’s that for a sweet deal?
The Baskin-Robbins x Susan Alexandra charm necklace will be available for purchase at susanalexandra.com and at her store in New York City on Orchard Street. However, these are only available for a limited time. So if you want to get your piece of exclusive wearable art for National Ice Cream Day, you better act fast!
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What’s New at Baskin-Robbins?
The new charm necklace isn’t the only thing new at Baskin-Robbins. They got a fan favorite flavor returning for summer and a whole line of merch to celebrate its return. Things have never been better at Baskin-Robbins. Let’s take a closer look at each of them.

Beach Day Ice Cream
Beach Day Ice Cream is one of the most popular flavors to ever come out of Baskin-Robbins. It’s been a fan favorite for years and has recently made a triumphant return as the July flavor of the month! This summer treat will remind you of a will remind you of a perfect beach day with its salted vanilla flavor, chocolate caramel-filled turtles, colorful frosting flecks, and crushed graham crackers that resemble sand. The best part is that we’re also getting Beach Day Shakes, Beach Day Sundaes, and pre-packed quarts of the Beach Day Ice Cream to go with this release.

Beach Day Collection
The Beach Day Ice Cream release was so hyped that Baskin-Robbins decided to drop a merch line to go along with it! All Beach Day Baddies, as the fans are called, are getting exclusive merchandise from a collaboration between Baskin-Robbins and the ultimate Beach Day Baddie, Hunter McGrady. These merchandise includes canvas tote bags, tumblers, crewnecks and coolers. They’re all available starting on July 1 at shopbaskinrobbins.com.
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From The Club
I’m a huge fan of Susan Alexandra. While I’m not really into wearing jewelry, I can appreciate the artistry that goes into her designs. This collaboration with Baskin-Robbins sounds like a match made in heaven. The new charm necklace looks really good and is definitely a must have for anyone who is a fan of Susan Alexandra and Baskin-Robbins. Plus, it’s the perfect memento for this year’s National Ice Cream Day.