We’ve got exciting news for people who absolutely love cheese! The creamiest brand of cheese just announced they’re tapping into the ready-to-eat queso market. That’s right, Velveeta just announced the introduction of the brand new Velveeta Queso. It’s available in three unique flavors: Queso Con Salsa, Queso Blanco, and Jalapeño. This is a very significant leap for Velveeta which has been everyone’s go-to ingredient for creating cheesy dips. Fans have been reported to be purchasing over a whopping 125 million pounds of Velveeta cheese each year!
Now if you’re worried about the cheese’s packaging, Velveeta has you covered. Velveeta Queso comes in jars you can reseal to keep your cheese fresh and delicious. This kind of convenience makes it easier for everyone to grab a quick snack without the hassle.
Velveeta is also expanding its Shells & Cheese line of products with two new flavors: Pizza and Buffalo. It’s been more than a decade (12 years to be exact) since they’ve added new flavors and it’s clearly been inspired by fans who dare to try bold and exciting tastes. Velveeta also has something new for customers have a gluten-free diet. In a bid to cater to the preferences of all consumers, Velveeta is unveiling Gluten-Free Shells & Cheese.
These new products will be hitting shelves across the country in May 2024. Velveeta aims to make meal times more enjoyable for everyone, especially those who appreciate the pleasure of a good meal.
Velveeta: From Humble Beginnings to Iconic Cheese
Nearly a century ago, someone had the amazing idea of creating a cheese so smooth it had a velvet-like consistency. That’s exactly how Velveeta started back in 1918. Emil Frey of the Monroe Cheese Company in New York wanted to craft a new kind of cheese that also made use of broken Swiss cheese wheels. The result? It’s none other than Velveeta. By 1923 the cheese was a massive hit that it led to the creation of the Velveeta Cheese Company, a brand that would later be acquired by Kraft Foods.
Velveeta has had a long journey since then and went from a nutritious option recommended by doctors to a staple in American kitchens for their cheesy fix. Over the years, Velveeta has been used in classic dishes like mac & cheese, grilled cheese sandwiches, and cheese dips.
Recent Headlines for Velveeta
May 2023: Velveeta ventures into skincare with a cheesy collaboration. In a surprising move, Velveeta partnered with Bliss, a popular skincare brand, to create a limited-edition line of cheese-themed skincare products. The collection included a moisturizer, a face mask, and a serum, all infused with ingredients inspired by Velveeta cheese. While the collaboration was met with mixed reactions, it certainly generated significant buzz and media attention for the brand.
Notable and Viral Moments
2013: The Great Velveeta Shortage. In 2013, a Velveeta shortage caused a frenzy among cheese lovers across the nation. The scarcity, attributed to production issues, led to empty shelves and online discussions about the beloved cheese product. This goes to show just how much people love Velveeta. At this point, Velveeta should be considered part of our basic needs.
Ready-to-Eat Queso and New Shells & Cheese Flavors
Velveeta is taking its cheesy goodness to the next level with the launch of Velveeta Queso and exciting new additions to its Shells & Cheese line. This expansion demonstrates Velveeta’s commitment to innovation and providing convenient options for cheese lovers.
Velveeta Queso: With Velveeta Queso, the brand is entering the ready-to-eat queso market, offering a convenient way to enjoy the classic cheese dip. Available in three flavors – Queso Blanco, Queso Con Salsa, and Jalapeno – Velveeta Queso comes in resealable jars for easy storage and snacking. This launch caters to consumers seeking quick and hassle-free options for enjoying their favorite cheesy dip.
New Shells & Cheese Flavors: Velveeta is also expanding its Shells & Cheese line with the introduction of two bold new flavors: Pizza and Buffalo. These additions cater to consumers who enjoy adventurous flavors and add variety to the existing Shells & Cheese options. For those with dietary restrictions, Velveeta is also introducing a Gluten-Free Shells & Cheese, ensuring everyone can enjoy the classic comfort food.
These new product launches are a testament to Velveeta’s ongoing efforts to evolve and meet the changing needs of its consumers. By expanding its offerings and venturing into new categories, Velveeta continues to solidify its position as a leading cheese brand in the market.
From The Club
I absolutely love cheese! From that statement alone, you probably can tell that I’m a big fan of Velveeta too. Can you blame me? Velveeta is practically synonymous with creamy cheese dips and basically anything that needs cheese. It’s the go-to for anyone who just wants to add a bit of cheese to whatever meal or snack their going to have. So with these new options, I just hope that Velveeta will once again prove to us that they mean business when it comes to making cheese.