Yelp has just released a list of the 50 fastest-growing brands to recognize companies that have effective growth strategies over the past year. The convenience store Wawa stood out among them ranking fifth overall. Wawa’s grab-and-go food options made them popular and resulted in an 88% increase in consumer interest across the nation. The growth was especially prominent in Virginia, Florida, and New Jersey, seeing a surge of 137% in customer attention. This list was compiled considering factors like new store openings, consumer interest, and search patterns.
The top-ten list featured brands that are considered ‘challenger brands’— brands that grow by changing their primary marketplace. Over 70% of the names on Yelp’s list fall into this category. Cava, a fast-casual Mediterranean eatery, topped the list, opening 72 new locations in one year. Reviewers didn’t just enjoy Cava’s signature Mediterranean bowls; they also enjoyed their drink selections because of their taste, quality, and customization possibilities.
Coffee houses like Scooter’s Coffee and Dutch Bros also made the top ten list. These chains are shaping the coffee landscape through quick service drive-thrus and excellent customer service. Game-changing offerings like protein coffee also played a part, winning over a dedicated customer base.
The full list of the top ten brands according to Yelp includes:
- Cava
- Scooter’s Coffee
- LongHorn Steakhouse
- The Habit Burger Grill
- Wawa
- Popeyes Louisiana Kitchen
- Freddy’s Frozen Custard & Steakburgers
- Rally House
- Olive Garden
- Jersey Mike’s Subs
Today also happens to be Wawa Day! It’s an annual event that celebrates the company’s anniversary. With 60 years under their belt, Wawa offered free hot coffee of any size and special promotions to mark the occasion.
The Rise of Wawa: From Dairy Farms to Convenience Stores
Wawa’s story began more than a century ago with a simple dairy farm in Pennsylvania. Thanks to the ingenious thinking of the founding family, Wawa transitioned into a convenience store chain known for its quick snack offerings and its brand of dairy products.
The brand, named after the local Native American word for the Canada Goose, took flight in the 1960s, opening its first food market. Wawa’s friendly atmosphere and insistence on quality service helped it become a staple for many communities, growing to hundreds of stores across the East Coast.
Crafting the Wawa Experience: More Than Just a Store
The extraordinary growth of Wawa can be attributed to several factors that resonate with today’s customers. For starters, the convenience store chain has mastered the blend of quick service with a variety of food options that cater to the busy lives of modern consumers. Wawa’s menu features a wide array of sandwiches, salads, and snacks, satisfying patrons who are on-the-go or those who seek a quick, yet quality meal option.
Another key aspect of Wawa’s success is its emphasis on customer experience. The convenience store ensures that visiting any Wawa feels welcoming, with a focus on fast service and friendly staff. This approach has helped the brand maintain a loyal customer base who not only visit Wawa for its food but also for the pleasurable shopping experience.
Wawa has also kept pace with technology and consumer trends. They’ve introduced mobile ordering, a rewards program, and various in-store digital enhancements. Such innovations appeal to tech-savvy customers looking for efficiency and convenience.
From The Club
Wawa has been at the top of their game when it comes to every aspect of their brand. So they definitely deserve all the praise and recognition they’re getting. The great food is just the icing on the cake. Don’t believe me? Try their Classic Italian Hoagie and I dare you not to finish the entire thing in one bite. You can thank us later 😏
images via Wawa