Move over, fall season! We’re about to celebrate A Very Laufey Day with Yogurtland and Grammy-Award Winning Artist Laufey.
Yogurtland has always showcased that aside from being a top shelve self-service yogurt brand, they’re also not one to be behind on collaborations. They have partnered with popular brands like Pac-Man and Sour Patch Kids to create unique and delicious frozen yogurt experiences. This September, Yogurtland takes it up by a notch as they team up with Laufey, a GRAMMY Award Winning Artist, to bring another unique yogurt experience to fans.
Yogurtland and GRAMMY-winning artist Laufey joins hands to celebrate a special event called “A Very Laufey Day” on September 8, 2024. For this one-day-only event, participating Yogurtland locations nationwide will offer an exclusive flavor named Laufberry, inspired by Laufey’s unique style. This tasty, strawberry-flavored frozen yogurt is set to delight fans of the rising TikTok jazz star.
Alongside the limited-time Laufberry, fans can bring home a special Yogurtland x Laufey sticker sheet to enjoy some of Laufey’s charm in their everyday style. Fans are also invited to participate in a popular social media trend with Laufey’s hit song “Promise,” where they are encouraged to share their “A Very Laufey Day” experiences online with the hashtags #AVeryLaufeyDay and #Yogurtland.
Brittany Knollmiller, Yogurtland’s Head of Marketing, has expressed excitement about Yogurtland’s first artist flavor collaboration with Laufey, highlighting how this team-up connects with their audience and how they’re celebrating the new Laufberry flavor.
To add to the fun, Yogurtland will also host a social media contest on September 8, to give customers a chance to win signed vinyl records and giant spoons from Laufey herself. So, if you’re a fan of the GRAMMY Award Winning Artist, you better keep an eye on Yogurtland’s social media channels to know more details on how to participate and win exclusive prizes.
Laufey, a GRAMMY Award-winning artist, composer, singer, producer, and multi-instrumentalist artist, aims to bring jazz and classical music to her generation. Since the release of her GRAMMY-winning album, “Bewitched,” Laufey (pronounced lāy-vāy) has found success worldwide, capturing hearts with her voice. Her music reflects a youthful perspective on love, and she has collaborated with notable names while going on sold-out tours. Laufey’s story continues to inspire as she weaves her diverse heritage and musical talents into a magical gift to the world.
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Other Notable Yogurtland Brand Collaborations
Yogurtland has shown how they take brand collaborations to another level, they start off with a new flavor offering and end it off with a memorable yogurt experience for fans. While we wait for Yogurtland’s new Laufberry, let’s take a trip back to memory lane and reminisce on the previous flavor collaborations that Yogurtland had.
Watermelon Sorbet (SOUR PATCH KIDS)
Released back in 2022, Watermelon Sorbet was Yogurtland’s limited-time flavor made in partnership with SOUR PATCH KIDS, offered as an after-school snack during the last days of summer. This tropical flavor can also be customized with SOUR PATCH KIDS’ watermelon candies to enhance its soft and chewy candy flavor.
CHERRY Chomp Sorbet and Pineapple POWER-UP Sorbet (PAC-MAN)
Yogurtland had a summer-long collaboration with PAC-MAN, the iconic video game, last June 2024. The new flavors CHERRY Chomp Sorbet and Pineapple POWER-UP Sorbet were also joined by game-inspired gummy toppings like the yellow Gummy PAC-MAN and Gummy Cherries.
The CHERRY Chomp Sorbet featured a citrusy burst that complemented the sweetness of cherries. Meanwhile, the Pineapple POWER-UP Sorbet has a delicious mix of sweet mango and tangy pineapple, which became an ideal treat when fans cooled off last summer.
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From The Club
While I’m excited to try the new Laufberry flavor, I cant keep my thoughts off my hope that Yogurtland extends this collaboration with Laufey; she’s a great artist and speaks true to her core, and I know she’d be a perfect voice for Yogurtland’s campaigns. What better way to influence your audience to align with your brand’s message of authenticity than by choosing an artist who has never stayed out of her own voice? For me, that’ll be a match made in heaven, or in this case, hopefully a match made in Yogurtland.