Dessert innovator Milk Bar has teamed up with juice giant Tropicana to create a refreshing collab dessert that’s sure to bring back the childhood fun of eating orange creamsicles. As what we’ve teased before in a previous post, beginning today until August 31st, the new Milk Bar x Tropicana Orange Squeeze Soft Serve will be available for fans to enjoy all summer long. This new treat combines the fresh taste of orange and classic flavor of vanilla to remind fans of summertime memories, but with the famous Milk Bar twist.
The new Orange Squeeze Soft Serve is now available at every Milk Bar store nationwide, bringing this summer treat to fans across the country for a limited time. Additionally, the soft serve can be ordered through popular delivery services such as DoorDash, Seamless, and UberEats starting today until August 31st, so that everyone can get a taste of this refreshing dessert no matter where they are.
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Milk Bar’s Special Approach to Desserts
Founded by James Beard awardee and New York Times Best-Selling Baking Book author Chef Christina Tosi, Milk Bar (formerly Momofuku Milk Bar) had its start as a small bakery in New York City’s East Village back in 2008. Since its opening, it quickly grew into a go-to destination for unique and innovative treats.
Chef Christina Tosi’s special approach to baking has resulted in some iconic treats, such as her Compost Cookies and Cereal Milk Soft Serve. Milk Bar’s Compost Cookies are a mix of sweet and salty flavors that come from pretzels, potato chips, coffee grounds, and more. Cereal Milk Soft Serve, on the other hand, is inspired by the milk left at the bottom of a cereal bowl, which Chef Tosi had the clever idea of turning into an ice cream flavor. These treats are only two examples of the kind of innovations that happen in the Milk Bar bakeries.
Besides its flagship store in the East Village, Milk Bar also has other bakeries across the country, including in Los Angeles, Washington, D.C., and Las Vegas. They also offer nationwide shipping which has allowed more people to experience Milk Bar’s special desserts and enjoy the brand’s treats wherever they are.
It’s also worth noting that Milk Bar is not just about selling desserts. They also offer online baking classes, allowing fans to try their hand at baking and effectively inspiring many home bakers to get creative in their own kitchens.
Whether you’re visiting one of their bakeries, ordering online, or trying one of their baking classes, Milk Bar treats make for a sweet escape from the ordinary. Christina Tosi’s baking style—embracing nostalgia while pushing the boundaries of traditional flavors—continues to inspire a new generation of bakers and dessert lovers in the country and around the world.
Win a Special Prize From Milk Bar and Tropicana
As if the launch of a summer orange creamsicle soft serve is not exciting enough, Milk Bar and Tropicana have also joined forces for a special giveaway. From June 20th (that’s today) all the way through National Ice Cream Day on July 21st, fans can participate and enter the giveaway by simply visiting @milkbarstore and @tropicana_juices on Instagram within the specified period. On the two brands’ Instagram pages, fans would need to find the Orange Squeeze post and comment with their favorite ice cream or juice memory using the hashtags #TropicanaMilkBar and #Sweepstakes. Once these simple mechanics have been followed, fans will now have a chance to win a prize from Milk Bar and Tropicana.
Be sure to get the Orange Squeeze Soft Serve before it’s gone. It’s now available at all of Milk Bar’s stores nationwide until August 31st. To find out what other treats Milk Bar offers, visit their official website or follow their official Instagram, Facebook, and other social platforms.
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From The Club
I know orange creamsicle is a classic summertime flavor but I’m usually not a big fan of orange-flavored treats—I’d still eat it, don’t get me wrong, but I would go for a berry flavor if it’s available. However, this Milk Bar x Tropicana collab is one of those instances where I wouldn’t mind eating an OJ-flavored soft serve. It looks so good and refreshing that it might actually make me start liking orange-flavored desserts after all.