Don’t you just love it when fast-food companies team up with charitable organizations? As a customer, it makes us feel fulfilled because part of the sales they gain from our purchases goes for a great cause in local communities and subsidiaries.
Did you know that ice cream giant Dairy Queen sponsors the annual event called Miracle Treat Day? This longtime charitable DQ partnership is an American and Canadian fundraising event for the Children’s Miracle Network, where they fund local children’s hospitals and various fundraising partners.
This year’s DQ Miracle Treat Day falls on July 25th (Thursday), and joining Dairy Queen is entrepreneur, gymnast, and mother Shawn Johnson East. Together, Dairy Queen and East will promote a one-day initiative, Miracle Treat Day, to share hope and support through donations for local children’s hospitals.

When Dairy Queen fans purchase any of their favorite delicious Blizzard treat, proceeds of $1 or more will be donated to local children’s hospitals through the Children’s Miracle Network. This Blizzard for a cause will be available at participating Dairy Queen locations on July 25, 2024.
Imagine getting your favorite Blizzard treat and, at the same time, putting a smile on children’s faces. Don’t miss out on this opportunity; mark your calendars now to help someone out!
Meet The 2024 Summer Blizzard Treat Menu
Planning on what Blizzard treat to get this Miracle Treat Day? Look no further with Dairy Queen’s 2024 Summer Blizzard Lineup! It features three new flavors and three comeback flavors we know you miss.

- Peanut Butter Cookie Dough Party Blizzard (New Flavor): Peanut Butter lovers, get ready to sink Dairy Queen’s iconic red spoon on a DQ soft-serve ice cream filled with chunks of chocolate chip cookie dough, creamy peanut butter swirls, and peanut brittle for added crunch.
- Picnic Peach Cobbler Blizzard (New Flavor): You’ll surely love this new flavor if you can’t get enough of new peach cobbler releases. It features a soft serve ice cream base blended with peach topping and cobbler pieces.
- Ultimate Cookie Blizzard (New Flavor): Made for cookie lovers, this new flavor blends the soft serve ice cream base in Oreos, Chips Ahoy, and Nutter Butter cookie bits for a cookie rush experience.
- Cotton Candy Blizzard (Comeback Flavor): Made for kids and kids at heart, this comeback flavor features a soft serve base made even more sweeter with melt-in-your-mouth candy sprinkles.
- Frosted Animal Cookie Blizzard (Comeback Flavor): Another one of Dairy Queen’s nostalgic treats, which blends the soft serve base with pink confetti icing and frosted animal cookies created to reminisce those childhood snacks we had as a kid.
- Brownie Batter Blizzard (Comeback Flavor): To satisfy your chocolate cravings, this Blizzard treat combines a soft serve ice cream base with a chewy brownie batter dough.
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Why Should You Join The Cause?
We’re all for helping any charitable organizations on their mission, which is why we fully support Dairy Queen’s Miracle Treat Day celebration. Now, what will happen to the generous donation funds from your Blizzard purchase? It will all go towards the Children’s Miracle Network to fund your local children’s hospitals. Blizzard sales alone have raised more than $180 million for Children’s Miracle Network member hospitals’ health services all thanks to recurring donations.
The Children’s Miracle Network was able to change kids’ health and future by funding critical life-saving treatments, healthcare services, innovative research, difficult hospital stays, and vital pediatric medical equipment. They’ve also helped put at ease families’ minds from stress on child life services by providing financial assistance.
You alone can spread this awareness of the campaign by sharing your own posts on social media by adding the hashtag #MiracleTreatDay in your captions.
Check out the Miracle Treat Day website for additional information.
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From The Club
As a Dairy Queen fan, I’m proud that my favorite ice cream shop has created an annual Miracle Treat Day campaign to help raise funds for healthcare and critical treatments at Children’s Miracle Network Hospitals. Expect that I’m fully supporting their cause for a charitable care. For Miracle Treat Day, I plan to choose nostalgic snack flavors such as Frosted Animal Cookie Blizzard and Cotton Candy Blizzard. Together, let’s raise a community support fundraiser for the children. Remember, a simple act of kindness goes a long way. See you at Dairy Queen this Miracle Treat Day!