Book lovers, are you up for a hot beach page-turner? 🌶️
Jimmy John’s is turning up the heat this summer with a sandwich and a story matching the spice. Get your pens and paper ready and write this down: BEACHREAD. That’s the promo code you’ll use to unlock access to “The Blade and the Brine,” a two-part romatasy audiobook narrated by “The White Lotus” star Walton Goggins. Now, that’s the “meat-cute” you’ll want to happen as you sit by the beach while reading a romatasy novel.
According to Goggins, “The Blade and the Brine” has everything you want in your beach read. Why? It’s got drama, desire, and danger. Alongside, you can enjoy Jimmy John’s launch of the Summer Menu of Ultimate Temptation (S.M.U.T). It’s a lineup featuring beach-worthy sandwiches inspired by spicy romance novels that are dominating your bookstore’s bestselling list. This new lineup will feature four sandwiches perfect for pairing with your summer read:
- #7 Spicy Coast Italian – This sandwich is as spicy as your favorite plot twist. It features an Italian sandwich made with a double serving of Genoa salami and capocollo. There’s also provolone cheese, oil, and vinegar. To enhance the flavor, onion, lettuce, tomato, and mayo are added. They’re topped with some hot Jimmy Peppers. You can try the sandwich toasted.
- #12 Beach Club – This Beach Club sandwich is made of hand-sliced turkey breast with provolone cheese, avocado spread, cucumber, lettuce, tomato, and mayo. You can make your Beach Club spicy by requesting to add Kickin’ Ranch.
- #17 Ultimate Porker – The name says it all so there’s nothing to expect but pork. This sandwich features a hand-sliced smoked ham and applewood smoked bacon. It’s also topped with lettuce and tomato and smothered with mayo. Try it as toasted for a more heated experience.
- Kickin’ Ranch Chicken Wrap – Prefer wraps? Grab this saucy sandwich for your saucy read. It features fresh and all-natural chicken with provolone and onions. There’s also lettuce, tomato, Jimmy Peppers, and some Kickin’ Ranch. The best part? They’re all wrapped in a soft flour tortilla.
How to Unlock The Spice
Now that you’ve received the spicy news, it’s time to unlock the S.M.U.T sandwich menu and “The Blade and the Brine.” Just visit Jimmy John’s official website and use the promo code ‘BEACHREAD’.
You can receive the promo code via email by simply logging in to Jimmy John’s Freaky Fast Rewards account at the time of your purchase. Note that the audiobook will be released in two parts and delivered using your order’s promo code ‘BEACHREAD’. All guests who will order between June 23 to 29 will get to unlock part 1 of“The Blade and the Brine,” delivered in their email by July 1. Meanwhile, those who will order from July 1 to 6 will get part 2 by July 8.
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What’s New at Jimmy John’s?
Right before the spicy sandwiches, Jimmy John’s had already rolled out its summer offerings with its new cookie flavor. Earlier this month, the brand dropped the Lemon Sunshine Cookie, which is also their first cookie flavor for 2025. The cookie is soft and chewy, balancing the citrus and white chocolate chips for creaminess.
Early this year, they also introduced three new toasted sandwiches in addition to the option of having a toasted version on their menu. Check out the following:
- Chicken Bacon Ranch – This sandwich is made of all-natural chicken, bacon, provolone, and tomato. It’s filled with onion, lettuce, mayo, ranch, and ranch seasoning, all placed on a French bread.
- Ultimate Italian – This option starts with a French bread that is loaded with capocollo, salami, crispy bacon, and ham. Aside from the protein, the sandwich is also filled with tomato, lettuce, onion, oregano-basil, and mayo. The sandwich also has a drizzle of oil and vinegar.
- Roast Beef & Cheddar – If you prefer your sandwiches to be meaty and cheesy, then Jimmy John’s also has something stacked for you. This sandwich is made with roast beef, bacon, and cheddar cheese. To enhance the flavor, there are fried onions, tomato, lettuce, onion, and mayo, all with horseradish sauce. Of course, the sandwich is also served on French bread.
Prefer wraps? The chain also released on-the-go snacks that are easier to eat. Check out the following wraps:
- Kickin’ Ranch Chicken Wrap – A wrap filled with chicken, provolone, and Jimmy Peppers. There’s also your lettuce, tomato, and onion usuals. They’re all smothered with Kickin’ Ranch and wrapped with flour tortilla.
- Chicken Caesar Wrap – This wrap is made with chicken, parmesan, mini croutons, lettuce, and tomato. Just like a Caesar salad, they’re smothered in Caesar sauce and wrapped in a special garlic and herb wrap.
- Tuscan Italian Wrap – A wrap that is made with capocollo, salami, and ham with parmesan. There’s also some lettuce, onion, tomato, oregano, basil, and mayo. They’re smothered in oil and vinegar and wrapped in garlic and herb wrap.
Dubai Chocolate for Dessert?
A spicy and savory sandwich also needs a sweet dessert finish! It’s a good thing that Paris Baguette is introducing a limited-time summer menu offering featuring their new Dubai Chocolate creations. They’re available in their bakery cafes now until supplies last, so don’t miss out. Yup, that’s right. The bakery cafe chain is playing on the viral Dubai Chocolate flavors. Sorry, Shake Shack, there’s a new Dubai Chocolate in town.
Here’s the exclusive lineup:
- Dubai Chocolate Mochi Donut – Featuring their signature mochi donut that is topped with chocolate and rich pistachio cream. There’s also some crunchy kataifi that makes the Dubai Chocolate with some crushed pistachio pieces.
- Dubai Chocolate Tart – Features a buttery tart with pistachio cream and crunchy kataifi. The tart is also topped with chocolate ganache and crushed pistachio pieces.
- Dubai Chocolate Matcha Latte – This unique matcha drink is made of pistachio-flavored matcha latte. For the toppers, there’s chocolate mousse soft cream, crunchy kataifi, chocolate drizzles, and pistachio pieces.
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From The Club
While spicy beach read is not my usual genre, I’d try it to get my hands on Jimmy John’s S.M.U.T lineup. Besides, I love exploring different genres as a reader. I’d probably get both the #17 Ultimate Porker and Kickin’ Ranch Chicken Wrap as they’re close to my usual sandwich/wrap orders. Well, it looks like I’ll be having the best (spicy) summer ever!