You know the drill. Crumbl releases new weekly lineup and it includes two new cookie creations. But as if that’s not exciting enough, the brand also throws in two returning flavor collaborations in the mix—one with OREO and one with Biscoff.
Crumbl fans will be delighted to see (and taste!) two newcomers to the cookie brand’s weekly menu: Banana Split and Chocolate Sea Salt Toffee. Two cookie comebacks also make appearances for OREO and Biscoff fans with Cookies & Cream Milkshake and Cookie Butter Lava back in rotation for this week.
The rest of the lineup features the Cowboy Cookie and Semi-Sweet Chocolate Chunk. Needless to say, this week’s menu is going to be a tough one to pick only one flavor from. Good thing you can purchase these cookies in boxes of three, six, or even twelve mini cookies every Monday. Because if we’re being honest, who picks only one flavor anyway right?
Cookie Dough Bits in 8oz packages also launched last week which you can get permanently with your Crumbl orders.
Crumbl’s Sweet Success Made From Scratch
Crumbl first came into the cookie scene in 2017 when cousins Jason McGowan and Sawyer Hemsley thought to transform the simple joys of cookie eating into a weekly event with their fresh, gourmet cookies served warm. Hailing from Logan, Utah, the brand quickly gained fame for its rotating menu that features both new and returning flavors every week. What set Crumbl apart early on was not just the quality, but also the unique presentation of their cookies and how the brand reveals their lineups through social media, which all contributes to customer anticipation and experience.
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Crumbl’s Launch of a Permanent Product
Since Crumbl is known for its weekly rotation of cookie flavors, offering their Cookie Dough Bits as a permanent menu item is proof of the brand’s commitment to cater to a wider audience who may want something that’s regularly available for purchase. The Cookie Dough Bits comes in 8oz packs and is a great treat for those who love the texture and flavor of underdone cookie dough.
A Closer Look at This Week’s Crumbl Cookie Lineup
- Banana Split: This new cookie features a vanilla sugar cookie base, piped with a strawberry banana mousse. It’s topped off with chocolate ganache, whipped cream, and a cherry.
- Chocolate Sea Salt Toffee: A new fusion of toffee and milk chocolate chips embedded in a chocolate brownie-cookie hybrid, lightly dusted with sea salt on top.
- Cookies & Cream Milkshake ft. Mini OREO: Inspired by a cookies and cream milkshake, this returning flavor is loaded with OREO pieces in both the cookie base and vanilla buttercream that’s crowned with an adorable mini OREO cookie sandwich.
- Cookie Butter Lava ft. Lotus Biscoff: Another returning favorite in the form of a soft cookie filled with Lotus Biscoff cookie butter, plus an extra drizzling on top for good measure.
- Cowboy Cookie: The ultimate oatmeal cookie that features a mix of semi-sweet chocolate chips, shredded coconut, and toasted pecans.
- Semi-Sweet Chocolate Chunk: A classic chocolate chip cookie but with larger, chunkier semi-sweet chocolate pieces, sprinkled with flaky sea salt.
From The Club
Honestly, I’m not the biggest fan of Crumbl’s rotating menu strategy because I like the comfort of knowing that my favorite cookie flavors will always be there should I ever randomly crave them. But I guess the trade-off of getting new cookie concoctions every now and then is well worth it, considering it spices up the cookie landscape for cookie fiends like me. I’m especially excited about the new Chocolate Sea Salt Toffee and the Cookie Butter Lava. I’m also looking forward to seeing other items get added to Crumbl’s permanent products.
Image and tip courtesy of @snackolator